Green consumption does not make people cheat: Three attempts to replicate moral licensing effect due to pro-environmental behavior

Urban, Ján; Bahník, Štěpán; Kohlová, Markéta Braun

doi:10.1016/j.jenvp.2019.01.011

Cited by 69 publications

(52 citation statements)

References 46 publications

(79 reference statements)

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“…Moral licensing has been shown to lead to less pro-environmental behavior and less ethical conduct (Mazar & Zhong, 2010), though this effect has failed to replicate (Urban et al, 2019). Sachdeva et al (2009) suggest an increased ethical self-concept may lead to correspondingly less ethical and more egoistic choices, reminiscent of spillover.…”

Section: Moral Licensing Beliefs and Their Mediating Effectmentioning

confidence: 99%

Home and away: cross-contextual consistency in tourists’ pro-environmental behavior

Huang

Whitmarsh

2020

Journal of Sustainable Tourism

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Domestic and tourism pro-environment behaviors (PEBs) are often found to be related. While pro-environmental behavior in the domestic context is well-studied, virtually no research has examined consistency in PEBs across domestic and tourism contexts. Here, we examined potential consistency and spillover effects between PEBs in domestic and tourism contexts using at 717-participant questionnaire study dataset, analyzed using Partial Least Squares Structural Equation modeling (PLS-SEM). We also considered potential mediators and moderators of these relationships. The results show significant positive relationships between domestic PEBs and tourism PEBs, with environmental attachment and pro-environmental identity positively related, and moral licensing beliefs negatively related, to consistency between PEBs in both contexts. Pro-environmental identity and moral licensing beliefs were found to partly mediate the association between PEBs in both contexts, whereas environmental attachment had a positive moderating effect. We discuss the implications of these results for strengthening positive relationships between domestic and tourism PEBs, and thus fostering cross-contextual spillover.

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Section: Moral Licensing Beliefs and Their Mediating Effectmentioning

confidence: 99%

Home and away: cross-contextual consistency in tourists’ pro-environmental behavior

Huang

Whitmarsh

2020

Journal of Sustainable Tourism

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“…In developing countries, especially in China, the rapid economic growth has led to excessive consumption of natural resources and aggravated deterioration of the ecological environment [2,3]. Green consumption is an environmentally responsible behavior characterized by advocating nature and protecting the ecology, which has attracted enterprises' and consumers' attention in recent years [4][5][6]. Buying green products in daily consumption is considered an effective way to solve environmental problems [3,7,8].…”

Section: Introductionmentioning

confidence: 99%

Impact of Consumer Environmental Responsibility on Green Consumption Behavior in China: The Role of Environmental Concern and Price Sensitivity

et al. 2020

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Research on influence factors for green consumption has greatly advanced in recent years. However, little research has explored the effect of consumers’ environmental responsibility on green consumption and how this effect was mediated by environmental concern and moderated by price sensitivity, especially when consumers simultaneously pay close attention to environmental and personal interests. This study investigates the impact of environmental responsibility on green consumption via the mediation of environmental concern and the moderation of price sensitivity. The questionnaire survey method was used to collect data from 680 Chinese consumers via an online questionnaire. The empirical results reveal that environmental responsibility can promote environmental concern and enhance green consumption. Specifically, environmental responsibility has a positive impact on environmental concern and also has different positive effects on green consumption intention. Environmental concern positively affects green consumption intention and plays a partial mediation role in the relationship between environmental responsibility and green consumption intention. Price sensitivity plays a negative moderation role in the relationship among environmental responsibility, environmental concern and green consumption intention. The theoretical and managerial implications of the findings were discussed.

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“…Recently, pro-environmental consumption behavior has been receiving increasing attention in the literature (Lacroix, 2018;Lange & Dewitte, 2019;Mainieri et al, 1997;Maio & Wei, 2013;Moser, 2015;Steinhorst & Klöckner, 2018;Urban et al, 2019;Welsch & Kühling, 2009). This focus is consistent with an increasingly broader interest in understanding pro-environmental behavior that has persisted for several decades (e.g., Hines et al, 1987;Kollmuss & Agyeman, 2002;Lange et al, 2018).…”

Section: Pro-environmental Consumption Behaviormentioning

confidence: 99%

Effect of Green Consumption Value on Consumption Intention in a Pro-Environmental Setting: The Mediating Role of Approach and Avoidance Motivation

Wang

Gao

2020

SAGE Open

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Based on the theory of consumer values, this study aimed to examine the relationship between green consumption values and pro-environmental consumption intention by establishing a “value-motivation-intention” model and to check the moderation effect of green involvement. In total, 741 shoppers were recruited. Data analyses showed that (a) green consumption values positively influenced pro-environmental consumption intention; (b) the behavioral approach system positively influenced pro-environmental consumption intention, but the behavioral inhibition system did not; (c) the behavioral approach system positively mediated the relationship between green consumption values and pro-environmental consumption intention; and (d) green involvement positively moderated the relationship between green consumption values and pro-environmental consumption intention.

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Green consumption does not make people cheat: Three attempts to replicate moral licensing effect due to pro-environmental behavior

Cited by 69 publications

References 46 publications

Home and away: cross-contextual consistency in tourists’ pro-environmental behavior

Home and away: cross-contextual consistency in tourists’ pro-environmental behavior

Impact of Consumer Environmental Responsibility on Green Consumption Behavior in China: The Role of Environmental Concern and Price Sensitivity

Effect of Green Consumption Value on Consumption Intention in a Pro-Environmental Setting: The Mediating Role of Approach and Avoidance Motivation

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