Green Consumerism : an Eco-Friendly Behaviour Form Through The Green Product Consumption and Green Marketing

Handayani, Wiwik

doi:10.25139/sng.v7i2.364

Cited by 30 publications

(37 citation statements)

References 14 publications

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“…However, the path from environmental awareness to actual environmentally responsible or green consumption and behavior is not straightforward. This is because consumers may be willing to buy sustainable products, but very few actually realize their purchase intention (Handayani & Prayogo, ). Thus, there exists an attitude–behavior gap.…”

Section: Introductionmentioning

confidence: 99%

“…Kim, Kim, and Il () theorize that an investment in corporate social responsibility activities is an efficient investment, in that it increases consumers' purchases, thereby enhancing both corporate profits and social sustainability. Environmentally responsible consumption, or green consumerism, on the other hand, is the integral link that closes the virtuous spiral of the “circular economy.” Green consumerism is defined as the continuation of global consumerism action that started with consumers' awareness about their rights to get the proper product that is safe and eco‐friendly (Handayani & Prayogo, ). It encompasses a broader social awareness of green consumer behaviors (Zhu & Sarkis, ).…”

Section: Introductionmentioning

confidence: 99%

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Sustainable development: Predictors of green consumerism in Slovenia

Hojnik

Ruzzier

Manolova

2020

Corp Soc Responsibility Env

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Motivated by the growing worldwide concern for sustainable development, in this study, we explore the antecedents of green consumerism in an economy driven by environmental sustainability concerns. Drawing on a survey of 705 Slovenian consumers, we find that consumers' environmental commitment, perception of eco‐products, and perception of barriers to be green all positively affect the green purchase intention, which in turn positively and significantly affects consumers' purchase of eco‐products. The findings further show that consumers' environmental commitment and perception of eco‐products are the strongest determinants of the green purchase intention. In addition, consumers' demographics determine their perceptions of eco‐products, environmental commitment, and green purchase intention. Implications for marketing practice are provided.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Sustainable development: Predictors of green consumerism in Slovenia

Hojnik

Ruzzier

Manolova

2020

Corp Soc Responsibility Env

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“…The results of this study are consistent with study conducted by Ridwan et al (2018), which states that the Green Product variable has a positive and significant effect on Purchasing Decisions. And also supported by research by Handayani dan Prayogo (2017) which states that consumer attitudes towards Green Products have a significant and positive effect on Purchase Intention. In their research, Ridwan et al (2018) explains that one of the things that drives purchasing decisions is consumers' perception of green products, green labels on product packaging.…”

Section: The Effect Of Green Product On Purchasing Decisionsmentioning

confidence: 73%

Pengaruh Green Product, Green Advertising dan Green Trust Terhadap Keputusan Pembelian Skincare Himalaya Herbals di Palapa Toserba Surabaya

Hasanah¹,

Handayani²

2020

JSMB

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Global warming makes many cosmetics companies take advantage of this as an opportunity to create products that are environmentally friendly. To win the company's competition, it is necessary to have the right strategy so that the products created can be accepted and demanded by the public. This research is intended to analyze the effect of Green Product, Green Advertising, and Green Trust on Purchasing Decisions. The problem in this research is the less optimal consumer purchasing decisions on Himalayan Herbals products, because Most people have not been able to distinguish between Green Products with ordinary products and do not understand how important the use of Green Products for health and the environment. The purpose of this study was to determine the effect of Green Products, Green Advertising and Green Trust on Purchasing Decisions on Himalayan Herbals Skincare. The population in this study were Himalayan Herbals skincare customers in Palapa Department Store Surabaya. The sampling method used was non probability sampling with a purposive sampling technique and the total sample of 85 respondents. Data collection techniques through distributing questionnaires directly. Data analysis techniques using Partial Least Square (PLS). The results showed that the Green Product, Green Advertising, and Green Trust variables contributed to the Purchasing Decision.

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“…Handayani's study shows that consumers' knowledge and health awareness might be a cause behind the purchase intention. Mostly green consumer reacts positively towards green products by investigating green symbols (Handayani, 2017). Rahman examined that green purchase behavior of consumers is influenced by the three main components of attitude, subjective norm and perceived behavioral control based on the Theory of Planned Behavior (TPB).…”

Section: Review Of Literature:-mentioning

confidence: 99%

Green Consumerism - Emerging Trends and Evolving Consumer Perception in India

a¹,

Abdin²

2020

IJAR

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Research Objectives:-1. To find out the different characteristics of green consumers. 2. To find out the factors affecting the purchase behavior of green consumers. 3. To find out the changing pattern of consumers' perception, attitude and behavior towards green products. Research Methodology:-The main objective of this study was to find out the factors affecting the purchase behavior of green consumers. A study has been done through random sampling method with keeping in mind the intellectual level of the people. The respondents have been taken of the age group, i.e. 18-45 years of age. Sample Size: This research study has been based on the views of 175 respondent mainly from intellectual background from Delhi based universities and colleges in Delhi region. Sampling Type: A non-probability-based sampling method has been taken into consideration, specifically convenient sampling method. Analytical and Statistical Tools: The data for the research works has been collected through questionnaire and analyzed with SPSS Software. To represent the frequency and percentage of the responses provided by the respondents a tabulation data have been applied only in demographic variable. Secondary data: For reviewing the previous works on the same discipline a secondary data have been reviewed such as research articles, books, reports to discuss the pattern of the green and non-green consumers.

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Green Consumerism : an Eco-Friendly Behaviour Form Through The Green Product Consumption and Green Marketing

Cited by 30 publications

References 14 publications

Sustainable development: Predictors of green consumerism in Slovenia

Sustainable development: Predictors of green consumerism in Slovenia

Pengaruh Green Product, Green Advertising dan Green Trust Terhadap Keputusan Pembelian Skincare Himalaya Herbals di Palapa Toserba Surabaya

Green Consumerism - Emerging Trends and Evolving Consumer Perception in India

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