Sustainable development: Predictors of green consumerism in Slovenia

Hojnik, Jana; Ruzzier, Mitja; Manolova, Tatiana S.

doi:10.1002/csr.1917

Cited by 35 publications

(41 citation statements)

References 73 publications

(160 reference statements)

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“…Although the correlations were weak or modest at best, our results build on previous findings [21,23,[25][26][27][28][34][35][36] and show that knowledge, attitudes toward the environment and bio-based ingredients, past green purchasing behavior, and intention to buy green and lignin skincare are all positively related. However, contrary to our predictions, health consciousness had the weakest associations with sustainable purchasing behavior and intention to purchase and a non-significant relationship with knowledge and willingness to buy lignin-based sunscreens, suggesting that consumers may not perceive lignin-based sunscreens and other bio-based skincare products as healthier choices for them [31,32].…”

Section: Discussionsupporting

confidence: 84%

“…Furthermore, an extensive review on green purchasing behavior found that knowledge about environmental issues and eco-products is the most studied variable and one of the most influential factors affecting purchase intention and behavior, both directly and indirectly, by influencing consumers' attitudes [31,[34][35][36]. A recent study showed that while there were no differences between males and females in purchase intention and familiarity with environmental issues, female consumers showed more concern for the environment and were more familiar with eco-products [35].…”

Section: Attitude Knowledge and Behavior In Relation To Green Skincare Productsmentioning

confidence: 99%

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An Exploratory Study of Consumers’ Knowledge and Attitudes about Lignin-Based Sunscreens and Bio-Based Skincare Products

Sajinčič¹,

Gordobil²,

Simmons³

et al. 2021

Cosmetics

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Daily consumption of synthetic sunscreens is harmful to the environment and consumers’ health, so greener alternatives need to be produced. Lignin is a multifunctional and widely available biopolymer that can replace several ingredients, but its dark color and low sun protection limit its perceived usefulness. With a survey made for this study, we explored the knowledge and attitudes of 230 consumers towards lignin-based sunscreen, their motives and barriers to purchase it, and how it relates to their environmental and health consciousness. Participants were also asked about their sunscreen habits, their familiarity with the environmental and health impacts of skincare, their perceptions of bio-based ingredients in general, and their skincare product purchasing decisions. Those who are more familiar with environmental issues have a positive attitude towards bio-based ingredients, are accustomed to purchasing more environmentally friendly skincare, and are likelier to be interested in a lignin product. Consumers are welcoming towards a natural, healthy, and environmentally friendly sunscreen alternative but are worried about the lower SPF. Because organic is perceived as luxurious, they are concerned about its price, and some are apprehensive about its pigmentation. While a lignin-based sunscreen at this stage of development is unlikely to take on the role of primary sunscreen on warm, sunny days, it may be more useful as a general-purpose, everyday product that can offer some protection, moisture, and coverage.

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Section: Discussionsupporting

confidence: 84%

Section: Attitude Knowledge and Behavior In Relation To Green Skincare Productsmentioning

confidence: 99%

An Exploratory Study of Consumers’ Knowledge and Attitudes about Lignin-Based Sunscreens and Bio-Based Skincare Products

Sajinčič¹,

Gordobil²,

Simmons³

et al. 2021

Cosmetics

View full text Add to dashboard Cite

show abstract

“…They have also found that the motives to adopt green behavior are related more to the personal benefits that can be acquired rather than the belief of protecting the environment itself. In Slovenia, women are more committed toward the environment and are more ready to buy green products than men (Hojnik et al, 2020).…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

Studying green marketing in emerging economies

Sedky

AbdelRaheem

2021

Bus Strat Dev

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Green marketing, from the researchers' point of view, can be defined as the equation of achieving profits, satisfying customers, and at the same time keeping the environment safe. There is a great concern about sustainability all over the world, which pushes the researchers to study green marketing in emerging economies. This research study examines how green marketing can affect consumer's purchase decision. Four hundred printed copies of the questionnaire have been collected complete and valid for analysis. Factor analysis, reliability test, and multiple regression analysis have been done using SPSS software. It has been found that consumers can be encouraged to buy green products if they feel that these products will have a positive impact on their health. Business companies need to organize marketing campaigns which highlight the healthy gains obtained from acquiring green products to increase their sales. Eco‐labeling and point of purchase of green products are also elements that can affect consumer's purchase decision. This research study can help companies to achieve profits and at the same time keep the environment safe. This research study has the potential for presenting interesting insights into the challenge of influencing consumers in non‐Western markets. This research study displays the literature of green marketing in some emerging economies and tests it in a new context (Egypt). It can be concluded that each emerging economy has a unique nature when applying green marketing.

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“…People with strong environmental values are more likely to consider that environmental and ecological conservation is ethical and just (Laroche et al, 2001). Environmental values can induce individuals to engage in consumption behaviors with lower environmental burden, because environmental benefits and sustainable development conform to their ethical beliefs (Hojnik et al, 2020). High environmental concerns have significant and positive effects on sustainable consumption behaviors (Thøgersen & Ölander, 2003).…”

Section: Research Model and Hypothesesmentioning

confidence: 99%

Encourage stakeholder engagement in sustainable development: Drivers of consumers themselves benefits and society welfares

Chang

Chuang

2020

Corp Soc Responsibility Env

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Sustainable development is viewed as a global goal to solve social, and encouraging stakeholders to become concerned about ecological conservation and to make efforts in engaging in sustainable activities is vital. Though the motivation behind consumer willingness to support the activities of social enterprises should be examined, the literature offers only limited work from the consumer perspective. This study thus integrates relationship marketing theory and an ethical decision‐making model to explore consumers' ethical judgments and behavioral intentions toward sustainability activities. The results show that the impact of perceived value influenced by social and economic benefits on consumers' ethical judgment and behavioral intentions toward sustainability activities is more powerful than that of altruism and environmental value. When consumers' judgments are positive and ethical, their ethical consumption involving sustainability activities and loyalty intentions toward social enterprise will improve. These findings identify research gaps for future research and offer important implications for businesses.

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Sustainable development: Predictors of green consumerism in Slovenia

Cited by 35 publications

References 73 publications

An Exploratory Study of Consumers’ Knowledge and Attitudes about Lignin-Based Sunscreens and Bio-Based Skincare Products

An Exploratory Study of Consumers’ Knowledge and Attitudes about Lignin-Based Sunscreens and Bio-Based Skincare Products

Studying green marketing in emerging economies

Encourage stakeholder engagement in sustainable development: Drivers of consumers themselves benefits and society welfares

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