“…Visual factors are usually reflected in the visual features attached to an option, including color, size, location, saliency, and visual format. Studies have shown that the influence of visual factors on bottom‐up attention is revealed through early attention, usually the first fixation (Dambacher et al, 2016 ; Spitmaan et al, 2019 ). Options' color, location, and size can capture the first fixation to the more visually salient option, regardless of cognitive factors or option value (Fisher, 2021 ; Kwak & Huettel, 2018 ; Roberts et al, 2021 ; Vanunu et al, 2021 ).…”