Graduate Students’ Behavioral Intention towards Social Entrepreneurship: Role of Social Vision, Innovativeness, Social Proactiveness, and Risk Taking

Abstract

In prior studies, several researchers have adopted entrepreneurial orientation (EO) in determining students’ intention toward entrepreneurship, although the application of EO is scant in determining intention toward social entrepreneurship in existing literature. Hence, in consideration of this research gap, the current study empirically examines the influence of the dimensions of social entrepreneurial orientation (SEO): social vision, social proactiveness, innovativeness, and risk-taking motive on graduate students’ entrepreneurial intention toward social entrepreneurship-based business start-up. An online-based survey method was used to collect data from a sample of 465 students purposively who were studying at different universities in Bangladesh. A PLS-based SEM was applied to analyze the data and examined the proposed relationships in the conceptual model. The findings reveal that Graduate students’ social proactiveness, innovativeness, and risk-taking motive significantly affect their social entrepreneurial intention. However, students’ social vision does not have direct influence but has indirect influence on social entrepreneurial intention through their social entrepreneurial attitudes. The research contributes to the body of knowledge in the existing social entrepreneurship literature as well as provides practical implications for the policymakers, practitioners, and stakeholders working toward flourishing of social-based entrepreneurship, venture, and start-up.

Social Entrepreneurial Orientation Impact On Social Entrepreneurial Intention Mediated Social Entrepreneurial Attitudes

“…Individual psychological states that encourage people to attain objectives or plans of action are known as intentions (Mandongwe and Jaravaza, 2020). Meanwhile, according to (Tu et al, 2021) intention indicates the motivating variables that impact action and may be derived from a person's willingness to undertake the conduct. Entrepreneurial intention, according to (Asma et al, 2019), is a person's desire to start a new business; similarly, social entrepreneurial intention is a person's desire and willingness to start a new social enterprise and do so intentionally in the future.…”

“…Social Vision. The capacity to recognize any possibilities in the present with a willingness to reach out and address social problems is referred to as social vision (Tu et al, 2021). In this sense, someone with a social vision will direct his potential to contribute to the solution of current social issues since he already has a fervent desire to become a figure of social change for the greater good.…”

“…Social Pro-activeness. Proactivity refers to a person's willingness to be more proactive in seeking out possibilities and considering new products or services based on future demand (Tu et al, 2021). Proactivity refers to a person's proclivity to actively observe their surroundings, anticipate the unexpected, and prevent it by planning for or devising solutions to future uncertainty (Dwivedi and Weerawardena, 2018).…”

“…In the social entrepreneurship literature, social vision as a dimension or component of social entrepreneurship orientation has been investigated to have an influence on social entrepreneurial intentions in students (Tu et al, 2021). (Tu el al., 2021) investigated the effect of social vision on social problem solving on individual tendencies and behavioral intentions towards social entrepreneurship in the literature.…”

Determinants of consumers’ purchase intention to buy smartphones online

“…Currently, Bangladesh is regarded as one of the most economically progressive nations in the Asian countries of the world (Tu et al, 2021). The customers' demand is steadily increasing with enhancing the modern technology like the internet.…”