Determinants of consumers’ purchase intention to buy smartphones online

Abstract

In this technological era, online business is expanding due to increased internet conveniences. Smartphone users are drastically growing in Bangladesh, where it plays a vital role as a strong catalyst for economic development. On the other hand, the success of the online business is associated with creating online purchase tendency by determining influencing factors of consumers’ intention. The ultimate purpose of this paper is to identify the influential variables of consumers’ purchase intention to buy smartphones on online platforms. To fulfill the aim, a structured questionnaire has been elaborated based on the literature review to find this study’s objective. Cronbach’s alpha value was used to assess the inner surface of this study. The non-probability convenience sampling method and a 5% significance level are used to accept the hypotheses. Altogether, 350 survey questionnaires were distributed among the online-based social media customers, and finally, 288 responses were received genuinely, where the response rate was 82%. Henceforward, the sample size of the study is n = 288. SPSS version 26.0 has been applied to scrutinize hypothesis tests in this study. This paper also offers implications for online business people and several impactful guidelines for future research studies.

The influence of consumer awareness in the digital era on the selection of smartphones: A study among Jordanian university students

“…In many other countries, several similar studies were conducted in the same vein from different perspectives. In Bangladesh, Ali, Karim [ 39 ] found out that five variables were found significant in this buying behavior, namely Brand trust, reference group, service quality, reasonable price, and perceived usefulness. In Oman, Belwal, Hoque [ 40 ] found that students’ preferences for smartphones changed over time, not only for brands but also for the way they used these products and their related services.…”

“… Bringula, Moraga [ 38 ] USA Trust, purchase experience, and capability. Ali, Karim [ 39 ] Bangladesh Brand trust, reference group, service quality, reasonable price, and perceived usefulness. Castillo, Flores [ 41 ] Filipino Product brand and brand equity.…”

“…For example, some studies indicated only few criteria with less details for consideration in a smartphone purchase intention in certain countries (for example, Savitri, Hurriyati [ 28 ]). Whereas other studies examined several factors as key determinants in a smartphone purchase intention in other places of the world (for example, Ali, Karim [ 39 ]).…”

Financial Literacy of Financial Institutions in Bangladesh

“…Recent studies have underscored the pivotal role of financial literacy in promoting economic growth, stability, and financial inclusion. In the global context, researchers such as (Alhassan, & Islam, 2021b;Ali et al, 2020;Ali et al, 2021;Ali et al, 2022) emphasize the positive correlation between financial literacy and effective risk management within financial institutions. Similarly, Abbas et al (2021) stress the significance of financial literacy in facilitating ethical decision-making among financial professionals, thereby enhancing public trust.…”

Individuals’ purchase intention of the Sukuk bond: A study on developing economy

“…Sukuk presents a feasible alternative to conventional bonds, appealing to investors searching for halal investment opportunities while simultaneously guaranteeing competitive financial yields (Nagano, 2016). Bangladesh, characterized by a substantial Muslim populace and a burgeoning economy, offers a distinctive setting for investigating the purchase intention of Sharia-compliant Sukuk bonds (Rahaman et al, 2022;Akhter et al, 2022;Ali et al, 2022). The nation has experienced a notable increase in interest in Islamic finance and has implemented significant measures to foster its growth.…”