Government-sponsored lotteries: Exploring purchase and nonpurchase motivations

The relationship between lottery ticket and scratch-card buying behaviour, personality and other compulsive behaviours

“…The findings are useful as they provide insights into a little researched area of consumer behaviour (lotteries and scratch-cards). Marketing research in the area has examined either the motivations underlying lottery ticket buying (Burns et al, 1990;Miyazaki et al, 1999) or ethical aspects of lottery advertising (Stearns and Borna, 1995;Landman and Petty, 2000). The value of this study is that it has integrated and tested in a single framework a number of factors related to lottery and scratchcard buying but dispersed across a fragmented literature.…”

“…The sample size used is comparable to that used in similar type of studies (eg Browne and Brown, 1994;Coups et al, 1998;Shepherd et al, 1998;Miyazaki et al, 1999). In addition, student samples are common in lottery studies (Holtgraves et al, 1992;Browne and Brown, 1994;Reid et al, 1999;Sheeran and Orbell, 1999).…”

“…Fulfilment of the above objectives would provide theoretical insights into the role of personality and other types of addictive behaviours in lottery buying and compulsiveness, an area little researched in marketing (Burns et al, 1990;Stearns and Borna, 1995;Miyazaki et al, 1999;Landman and Petty, 2000). This would improve marketers' ethical stance towards the protection of the most vulnerable category of individuals and assist organisations dealing with problems related to lottery ticket and scratch-card buying to develop strategies that better control such behaviours.…”

Motivation and ability as predictors of play behavior in state‐sponsored lotteries: An empirical assessment of psychological control

“…Research examining lottery play has increased as well (e.g., Clotfelter & Cook, 1989;Cole & Hastie, 1978;Holtgraves & Skeel, 1992;Landman & Petty, 2000;McConkey & Warren, 1987;Miyazaki, Langenderfer, & Sprott, 1999). Perhaps because of concerns regarding the potentially disproportionate consumption of lotteries by individuals with lower socioeconomic status, much lottery research has investigated demographic factors such as income (Brinner & Clotfelter, 1975;Miyazaki, Hansen, & Sprott, 1998), education (Borg & Mason, 1988;Miyazaki, Sprott, & Langenderfer, 1996), race and ethnicity (Borg & Mason, 1988;Williams, Mizerski, & Straughn, 1994), and age (Jackson, 1994;McConkey & Warren, 1987).…”

Gambling Across Cultures: Mapping Worldwide Occurrence and Learning from Ethnographic Comparison

“…The theory has an intuitive appeal and is certainly of some relevance (cf. Haruvy et al, 2001), but the propensity to gamble is, from an economic perspective, better explained by admitting that gambling has a utility value in itself, such as excitement, entertainment, and the buying of a dream of wealth and prosperity (Bailey et al, 1980;Bird et al, 1987;Busche and Hall, 1988;Forrest et al, 2002;Hamid et al, 1996;Hirshleifer, 1966;Marfels, 2001;Miyazaki et al, 1999;Thaler and Ziemba, 1988;Wagenaar et al, 1984;Walker, 1998;Woodland and Woodland, 1999).…”