Government Efforts to Aid Consumer Well-Being

Kees, Jeremy; Burton, Scot; Andrews, J. Craig

doi:10.1017/cbo9781107706552.020

Cited by 8 publications

(12 citation statements)

References 77 publications

(64 reference statements)

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“…However, addiction risk is clearly of some concern to consumers, and thus should be negatively linked to consumers' future use intentions (Romer and Jamieson 2001). Consistent with this rationale (Fishbein and Ajzen 2010; Kees et al 2015;Wogalter 2006), we predict that both addiction risk beliefs and health risk beliefs will mediate the effects of an addiction warning on consumers' intent to use e-cigarettes and traditional cigarettes in the future. However, because health-related claims present countervailing information that is expected to at least partially counteract the effects of a warning message (i.e., H 4 ), we expect a conditional mediation effect for the addiction warning by health-related claim interaction on consumers' intentions.…”

Section: Mediating Role Of Health and Addiction Beliefs On Usage Intesupporting

confidence: 67%

The Impact of E-Cigarette Addiction Warnings and Health-Related Claims on Consumers’ Risk Beliefs and Use Intentions

Berry¹,

Burton²,

Howlett³

2017

Journal of Public Policy & Marketing

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The popularity of electronic cigarettes continues to skyrocket across the United States. Given the multitude of aggressive promotional campaigns launched by e-cigarette manufacturers, including some that have offered unsubstantiated health claims, this rapid growth is not surprising. Despite this popularity, many consumers may be unaware that some in the health care community consider e-cigarette use a serious public health issue because most e-cigarettes deliver highly addictive nicotine through vapor. Consequently, the Food and Drug Administration now requires e-cigarette manufacturers to disclose information about the highly addictive nature of their products. Results across two studies show that addiction warnings and health claims presented in e-cigarette advertising influence consumers’ risk beliefs. Although a warning statement increases consumers’ addiction risk beliefs, the concurrent presence of a health-related claim in the e-cigarette advertisement weakens the effect. Findings also suggest that addiction warnings have the potential to indirectly influence consumers’ intentions for future electronic and traditional cigarette use in the absence of an explicit health claim. Implications for both consumer health and public policy are offered.

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Section: Mediating Role Of Health and Addiction Beliefs On Usage Intesupporting

confidence: 67%

The Impact of E-Cigarette Addiction Warnings and Health-Related Claims on Consumers’ Risk Beliefs and Use Intentions

Berry¹,

Burton²,

Howlett³

2017

Journal of Public Policy & Marketing

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“…Many consumers find themselves pressed for time when food shopping and/or may not have the knowledge, skills, or motivation required to study and understand back-of-package NFPs. Thus, quick access to useful information about calories and nutrient content on food packages remains an important objective for both marketers and federal nutrition policy in the U.S. and abroad (Food and Drug Administration [FDA] 2011; Kees et al 2015). To help accomplish this, front-of package (FOP) labeling has become more prevalent.…”

mentioning

confidence: 99%

Marketers’ use of alternative front-of-package nutrition symbols: An examination of effects on product evaluations

Newman

Burton

Andrews

et al. 2017

J. of the Acad. Mark. Sci.

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How front-of-package (FOP) nutrition icon systems affect product evaluations for more and less healthful objective nutrition profiles is a critical question facing food marketers, consumers, and the public health community. We propose a conceptually-based hierarchical continuum to guide predictions regarding the effectiveness of several FOP systems currently used in the marketplace. In Studies 1a and 1b, we compare the effects of a broad set of FOP icons on nutrition evaluations linked to health, accuracy of evaluations, and purchase intentions for a single product. Based on these findings, Studies 2 and 3 test the effects of two conceptually-different FOP icon systems in a retail laboratory in which consumers make comparative evaluations of multiple products at the retail shelf. While there are favorable effects of each system beyond control conditions with no FOP icons, results show that icons with an evaluative component that aid consumers' interpretations generally provide greater benefits (particularly in product comparison contexts). We offer implications for consumer packaged goods marketers, retailers, and the public policy and consumer health communities.

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“…Information disclosures represent potentially helpful statements used to clarify ambiguities or reduce misleading impressions in the marketplace (Kees, Burton, and Andrews ). Disclosure statements include both (1) affirmative disclosures, in which marketers are required to disclose certain information, and (2) voluntary disclosures, in which the disclosed information is discretionary (Andrews ).…”

Section: Theoretical Framework and Hypothesesmentioning

confidence: 99%

Enhancing Environmentally Conscious Consumption through Standardized Sustainability Information

Cho¹,

Soster²,

Burton³

2017

Journal of Consumer Affairs

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In today's retail marketplace, consumers receive little or no consistent brand‐level sustainability information, but this may change in the near future. Developing hypotheses based on the comparative brand processing and information disclosure literatures, we conduct a retail laboratory choice‐based experiment to test predictions related to the effects of brand‐level sustainability information on choices, product evaluations, and retailer perceptions. Compared to the status quo condition in which no sustainability information is provided for the product category at the retail point of purchase, the addition of positive (negative) sustainability information for the brand yields higher (lower) product evaluations and increased (decreased) brand choice. In addition, due to greenwashing concerns, many consumers may be skeptical of product‐level sustainability information, and we address the moderating role of this skepticism on retailer‐related perceptions.

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Government Efforts to Aid Consumer Well-Being

Cited by 8 publications

References 77 publications

The Impact of E-Cigarette Addiction Warnings and Health-Related Claims on Consumers’ Risk Beliefs and Use Intentions

The Impact of E-Cigarette Addiction Warnings and Health-Related Claims on Consumers’ Risk Beliefs and Use Intentions

Marketers’ use of alternative front-of-package nutrition symbols: An examination of effects on product evaluations

Enhancing Environmentally Conscious Consumption through Standardized Sustainability Information

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