Going Global with Personas

Nielsen, Lene; Nielsen, Kent A.; Stage, Jan; Billestrup, Jane

doi:10.1007/978-3-642-40498-6_27

Cited by 21 publications

(16 citation statements)

References 7 publications

(5 reference statements)

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“…Personas help define needs, tasks and also evaluate the interaction throughout an iterative process. Its success has been fully documented in the literature [2,17,20]. Personas however are limiting in that it tries to identify the most commonly used profile (set of needs and preferences).…”

Section: Limitations Of User-centered Designmentioning

confidence: 97%

Emotion-Centered-Design (ECD) New Approach for Designing Interactions that Matter

Lera¹

2015

Design, User Experience, and Usability: Design Discourse

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Abstract. The emotional dimension of users of information and communications technologies (ICT) is a key aspect in user experience (UX), as designers' main objective is to ensure users are happy (satisfied, engaged) with their interaction designs. However, current UX design methods focus on ensuring that efficacy (success achieving a specific task) and efficiency (in the fastest, best way possible) are successfully achieved. The satisfaction of the user is evaluated at the end of the process, and evaluated in reference to the efficacy and efficiency of their experience. In this paper, the author presents a new approach (EmotionCentered-Design, or ECD) in which the key to successful interaction design (happy users) is brought about by placing emotions at the center of the design process, versus doing so at the end. By doing so, designers can deliver more significant experiences, increase user experience satisfaction, and identify new ways to innovate in interaction design, as well as add more value to users.

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Section: Limitations Of User-centered Designmentioning

confidence: 97%

Emotion-Centered-Design (ECD) New Approach for Designing Interactions that Matter

Lera¹

2015

Design, User Experience, and Usability: Design Discourse

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“…Finally, to broaden the perspective and get companies outside our existing network, Google searches were performed using keywords such as: personas and usability, and the companies found were contacted. We succeded in approaching 13 large, medium-sized and small companies from both the public and private sector, of these 6 have worked with international personas [30]. We are aware of that the self-selected recruiting method creates a bias as it makes it more likely that participants with a positive experience with personas will participate.…”

Section: A Study Of the Use Of Personas In Denmarkmentioning

confidence: 99%

“…The benefits are twofold: a shared language to discuss and talk about users that are nationally and culturally diverse, and a shared understanding across departments and national borders [30]. The challenges are mostly connected to data collection, as it is described as especially challenging to get enough data and to know when there is enough data.…”

Section: The Value Of Persona In An International Perspectivementioning

confidence: 99%

Personas is applicable

Nielsen

Hansen

2014

Proceedings of the SIGCHI Conference on Human Factors in Computing Systems

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107

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The persona method is gaining widespread use and support. Many researchers have reported from single cases and novel domains how they have used the method. Few have conducted literature studies in order to identify and discuss the different understandings of the method. Fewer still have reported on ethnographic studies of practice. This paper falls within the last category, reporting on a study on how practitioners in Denmark use the method, and their perceptions of benefits and challenges when using the method. Finally, different casts of personas obtained from the involved companies are analysed. The findings are compared to reported studies of practice. Contrary to the existing findings the study reports that the method is well integrated into existing practices.

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“…Among the benefits of using Personas, Cooper [12] cites: (1) it helps the development team to understand the characteristics of a group of users; (2) it proposes solutions related to the main users" needs; (3) it provides a human face to bring potential users closer to the team. The Persona technique is mainly criticized for being grounded in informal and unscientific data, for being difficult to implement, for not describing real people, and for preventing designers from contacting real users [13]. In summary, the usefulness and ease of use of the technique are often questioned.…”

Section: B Personasmentioning

confidence: 99%

Designing Personas with Empathy Map

Ferreira

Silva

Oliveira

et al. 2015

International Conferences on Software Engineering and Knowledge Engineering

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Abstract-A software product's acceptance depends on the user experience that it provides to its users. The software product must meet the user needs, and one way to understand those needs is through creation of Personas. The Personas technique allows describing the users' characteristics, goals and skills. The Empathy Map (EM) method can be used to describe personas. The EM's goal is to create a degree of empathy with the user so the product developing team starts to understand more deeply the users and become more aware of their real needs. To assess the EM effects on the creation of personas, we conducted a feasibility study with 20 subjects. Initially, the subjects learned how to describe personas in textual form. After that, they applied the EM to create personas. After using the EM, the subjects answered a questionnaire about their perceptions regarding the EM's ease of use and its usefulness. The results showed that majority of subjects considered EM useful and easy to create personas. Furthermore, this majority also said that they would use the EM for the creation of personas again.

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Going Global with Personas

Cited by 21 publications

References 7 publications

Emotion-Centered-Design (ECD) New Approach for Designing Interactions that Matter

Emotion-Centered-Design (ECD) New Approach for Designing Interactions that Matter

Personas is applicable

Designing Personas with Empathy Map

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