Going beyond the curve: Strategic measures to recover hotel activity in times of COVID-19

Garrido‐Moreno, Aurora; Morales, Victor Jesús García; Rojas, Rodrigo Martín

doi:10.1016/j.ijhm.2021.102928

Cited by 64 publications

(91 citation statements)

References 39 publications

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“…The few studies that investigate recovery marketing measures in relation to COVID-19 focus on single measures, not comparing different variables against each other, and do not assess marketing effectiveness. Authors identify refunding cancellations ( Garrido-Moreno et al, 2021 ; Hao et al, 2020 ), ‘safety-related’ messaging and the promotion of ‘restorative experiences’ ( Ketter & Avraham, 2021 ) as components in crisis marketing strategies, but do not evaluate these efforts. In a rare exception, Hang et al (2020) find that communication strategies based on ‘shared emotions’ can establish an emotional attachment with potential tourists during the pandemic, which is critical for tourism recovery.…”

Section: Introductionmentioning

confidence: 99%

Recovery of domestic tourism during the COVID-19 pandemic: An experimental comparison of interventions

Volgger

Taplin

Aebli

2021

Journal of Hospitality and Tourism Management

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Section: Introductionmentioning

confidence: 99%

Recovery of domestic tourism during the COVID-19 pandemic: An experimental comparison of interventions

Volgger

Taplin

Aebli

2021

Journal of Hospitality and Tourism Management

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“…On the other hand, the results also indicate that those GIEs may have not experienced a significant recovery during the study period, which may be the starting point of China’s street-stall and small-store economy. Research has been conducted on the impact of COVID-19 on specific sectors including aviation, tourism, hotels, construction, and livestock, as well as post-epidemic recovery strategies (Dimitrios et al 2020 ; Dube et al 2021 ; Ebekozien and Aigbavboa 2021 ; Garrido-Moreno et al 2021 ; Jiang and Wen 2020 ; Strielkowski 2020 ; Zhuo et al 2020 ). These studies, however, lack macro-strategic considerations.…”

Section: Further Discussionmentioning

confidence: 99%

Air pollution and post-COVID-19 work resumption: evidence from China

Zheng

2021

Environ Sci Pollut Res

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Graphical abstract To cope with the coronavirus disease (COVID-19), national or sub-national regions have carried out many powerful anti-pandemic measures such as locking down, which may improve their regional air quality. This paper examines the relation between regional air pollution and work resumption from a novel post-pandemic perspective. Using a unique panel dataset on China’s detailed industrial electricity consumption, this paper does not find a positive relation between post-COVID-19 work resumption and regional air pollution during China’s early-stage recovery. This result is obtained after controlling for province and date fixed effects, as well as local weather conditions. However, the positive relations are found in a particular sub-sample of large industrial enterprises and a particular sub-sample of April. These findings indicate that large industrial enterprises may recover first, and the resumption is progressing gradually. Finally, several policy implications are provided, which are essentially helpful for other countries’ post-pandemic recovery.

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“…This encompasses the precautionary actions and the reactionary measures taken to safeguard the company from harm (Vargo and Seville, 2011;Wang and Ritchie, 2012). Crises have been differentiated from disaster due to the degree of organizational control over and prepared response to the event, where organizations have some control over crises and little to no control over disasters (Garrido-Moreno et al, 2021;Ritchie and Jiang, 2019).…”

Section: Crises Definedmentioning

confidence: 99%

“…Several articles are available which offer detailed insights and suggestions into crises in general, as well as COVID-19. However, there is a notable dearth in empirical studies which are needed to explore specific and applied strategies (Garrido-Moreno et al, 2021;Herédia-Colaço and Rodrigues, 2021;Lai and Wong, 2020) and prepare for the long-run consequences of such strategies.…”

Section: Introductionmentioning

confidence: 99%

The long-term impacts of hotel’s strategic responses to COVID-19: The case of Dubai

Kenny

Dutt

2021

Tourism and Hospitality Research

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The COVID-19 pandemic caused significant business disruptions around the world, with travel and tourism being particularly impacted. In response, governments and businesses implemented drastic responses to reduce the impact of the virus and mitigate the corresponding loss in business. Through nine semi-structured interviews with senior hotel managers in Dubai, the pattern of response was understood, along with participants’ perceptions of the long-term consequences of such responses. Through a variety of responses to handle this specific crisis, general crisis management – to cope with low demand – and efforts to recover – attracting new customers – the nature of responses appear to match those of previous crises, with some variations. In terms of the long-term impacts of these responses, it was felt that numerous properties would permanently close, the nature of international hospitality would become more consolidated and there would be long-term changes in operations and efficiency improvements.

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Going beyond the curve: Strategic measures to recover hotel activity in times of COVID-19

Cited by 64 publications

References 39 publications

Recovery of domestic tourism during the COVID-19 pandemic: An experimental comparison of interventions

Recovery of domestic tourism during the COVID-19 pandemic: An experimental comparison of interventions

Air pollution and post-COVID-19 work resumption: evidence from China

The long-term impacts of hotel’s strategic responses to COVID-19: The case of Dubai

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