“…Studies demonstrate the look of the farm, particularly with respect to whether it looks efficient and tidy, is highly influential to farmer decisions (Carr & Tait, 1991;Mead, 1995;Nassauer, 1989;Wilson, 1992), and that policies and programmes that do not meet farmer aesthetic expectations are less likely to be implemented by farmers (Nassauer, 1989). Fairweather and Keating (1994) demonstrate the importance New Zealand farmers attribute to appearing to be hardworking, successful and/or environmentally responsible among their peers and to the public, and that farm appearance is a key way they communicate these traits. Certain elements and characteristics in landscapes serve as visual cues to the traits landowners want to communicate (Gobster, Nassauer, Daniel, & Fry, 2007;Nassauer, 1992).…”