Goal desires moderate intention ‐ behaviour relations

Abstract

Previous research has largely ignored the potential impact of goal-related constructs on behaviour. Three studies addressed this issue by examining the direct and moderated effects of goal desires on behaviour. All of the studies required participants to complete baseline measures and then a follow-up indicator of behaviour. In the first study (N=119) that focused on fruit intake, and studies 2 (N=123) and 3 (N=96) concerned with drinking alcohol, goal desires interacted with behavioural intentions to affect behaviour. Specifically, behavioural intentions were more reliably related to behaviour when goal desires were strong. The results of the third study suggested that in order to obtain such interactive effects, the strength of the overarching goal must remain stable. The findings reveal that goals and behavioural intentions can operate simultaneously and jointly influence action, a view that contradicts postulations that the effects of goals are fully mediated by more proximal behavioural determinants.

Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination

“…The conative component of destination image represents tourists' active consideration of a place as a potential travel destination (Gartner, 1993). Although conative destination image has been considered by many scholars as synonymous to intention (King et al, 2015;Pike & Ryan, 2004;Prayag, 2009;Woodside & Dubelaar, 2002), representing how and why knowledge and feelings of new or repeat visitors contribute to the selection of a specific destination for vacations (Pike & Ryan, 2004;, there is evidence that conative destination images and intentions are distinct constructs (Perugini & Bagozzi, 2004;Prestwich et al, 2008;White, 2014). Hence, destination image theory suggests that cognitive and affective images represent individuals' subjective associations or perceptions related to a destination's characteristics (Chen & Uysal, 2002;Gartner, 1993;Kim & Richardson, 2003) and conative image outlines the idealized and desired future situation the individual wants to develop for himself/herself (Dann, 1996).…”

Can implementation intentions and text messages promote brisk walking? A randomized trial.

“…Within Kruglanski et al (2002, p.333) Theory of Goal Systems, "goal systems consist of mentally represented networks wherein goals may be cognitively associated to their corresponding means of attainment and to alternative goals" and "typically, facilitative links may exist…between goals and their corresponding means". Text message reminders of one"s reasons (goals) for performing a behavior should strengthen the link between goals and behavioral intentions (and their associated plans) within a mental hierarchy (see Kruglanski et al, 2002;Prestwich et al, 2008b).…”

The theory of repurchase decision-making (TRD): Identifying the critical factors in the post-purchase decision-making process

“…In the MGB, attitude, "a psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor" (Eagly and Chaiken, 1993, p. 1), indirectly affects intention through desire, while subjective norm, which refers to an individual's perceived social pressure to conduct or not conduct a certain behavior (Ajzen, 1991), has a direct impact on desire and an indirect impact on intention through desire. Perceived behavioral control, which indicates a person's understanding of the ease or difficulty of carrying out a particular behavior (Ajzen, 1991), directly affects desire and indirectly induces intention (Bagozzi and Dholakia, 2006;Perugini and Bagozzi, 2001;Poels and Dewitte, 2008;Prestwich et al, 2008;Taylor et al, 2009). That is, the roles of the variables adopted from the theory of planned behavior were redefined in the MGB, increasing its predictive power.…”