A key strategy to increase plant productivity is to improve intrinsic organ growth. Some of the regulatory networks underlying organ growth and development, and interconnections between these networks are highly conserved. An example of such a growth-regulatory module with a highly conserved role in final organ size and shape determination in eudicot species is the PEAPOD (PPD)/KINASE-INDUCIBLE DOMAIN INTERACTING (KIX)/STERILE APETALA (SAP) module. Here, we review the proteins constituting the PPD pathway and their role in different plant developmental processes and explore options for future research. Moreover, we speculate on strategies to exploit the knowledge of the PPD pathway for targeted yield improvement to engineer crop traits of agronomical interest, such as leaf, fruit and seed size. JAZ and PPD Proteins: So Similar, Yet So Different Various regulators of organ size, shape and differentiation, their targets, interacting proteins and the interconnections amongst them have been described [1-6]. One such pathway with highly conserved functions for the development of distinct plant organs in various eudicot species is the PEAPOD (PPD) pathway. PPD1 and PPD2 are transcriptional regulators that, together with the JASMONATE ZIM-DOMAIN (JAZ) proteins and TIFY DOMAIN PROTEIN 8 (TIFY8), constitute the plant-specific class II TIFY protein family [7-11]. JAZ proteins contain a ZINC-FINGER PROTEIN EXPRESSED IN INFLORESCENCE MERISTEM (ZIM) domain, containing a core TIF[F/Y]XG motif and a jasmonic acid (JA)-associated (Jas) domain, and are well-described as negative regulators of JA signalling (Figure 1A) [9,12,13]. In the absence of JA, they bind and repress multiple transcriptional regulators, including MYC and R2R3 MYB transcription factors (Figure 1A) [9,14-19]. To function as transcriptional repressors, JAZ proteins act as adaptors to recruit the corepressor TOPLESS (TPL) [9,20-22], which is, together with TOPLESS-RELATED (TPR) proteins, involved in several processes, such as meristem maintenance, hormone signalling and the control of flowering time [22-24]. Whereas JAZ5 to JAZ8 in Arabidopsis thaliana (arabidopsis) contain an ETHYLENE RESPONSE FACTOR (ERF)-ASSOCIATED AMPHIPHILIC REPRESSION (EAR) motif and can directly interact with TPL, the remaining JAZ proteins lack an EAR domain and interact via their ZIM domain with NOVEL INTERACTOR OF JAZ (NINJA), an EAR motif-containing adaptor protein