Gift Selection for Easy and Difficult Recipients: A Social Roles Interpretation

Otnes, Cele C.; Lowrey, Tina M.; Kim, Young Chan

doi:10.1086/209345

Cited by 189 publications

(213 citation statements)

References 16 publications

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“…Since It is clear that these findings support the notion that there are 'easy' and 'difficult' recipients of gifts (Otnes et al 1993) and that the purchase of CSR-related products can be used for 'difficult' recipients. These gift-givers use CSR-related products to manage the impression the recipients have of them supporting the work of Segev et al (2012).…”

Section: Avoidance Of Socially Irresponsible Giftsmentioning

confidence: 64%

Giving the Gift of Goodness: An Exploration of Socially Responsible Gift-Giving

2014

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Previous research demonstrates that consumers support firms' CSR activities, and increasingly demand socially responsible products and services. However, an implicit assumption in the extant literature is that the purchaser and the consumer of the product are the same person. The current research focuses on a unique form of socially responsible consumption behavior: giftgiving. Through thirty depth consumer interviews, we develop a typology of consumers based on whether consumers integrate CSR-related information into purchases, and whether the purchases are for themselves or for others (i.e., gifts). We find that in some instances, consumers actively avoid purchasing products from socially responsible organizations and do so with the intention of managing their impressions with the gift recipient. This is counter to previous research that suggests consumers often choose to make socially responsible consumption decisions in efforts to satisfy self-presentation concerns. In addition, the decision to engage in socially responsible consumption for oneself but not for others was motivated by a variety of factors including the role of the recipient and a concern over the credibility of socially responsible gifts. Finally, some participants who do not incorporate CSR into their own personal consumption chose gifts based on a variety of CSR activities in an effort to build awareness for socially responsible organizations.

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Section: Avoidance Of Socially Irresponsible Giftsmentioning

confidence: 64%

Giving the Gift of Goodness: An Exploration of Socially Responsible Gift-Giving

2014

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“…Indeed, the burgeoning literature on the rituals of Christmas gift shopping (see Fischer and Arnold, 1990;Otnes et al, 1993;Laroche et al, 2000) and gift giving (see Mortelmans and Damen, 2001;O'Cass and Clarke, 2002) bear testimony to this fact. However, the focus of the present study is not to compare consumption rituals between US and UK consumers (as undertaken by Miller, 1995), but rather to gain a better understanding of consumption meanings, by specifically examining the ways in which UK consumers create social meanings through a range of Christmas consumption rituals.…”

Section: Literature Reviewmentioning

confidence: 99%

“…While Christmas is a major occasion for gift shopping (see Fischer and Arnold, 1990;Otnes et al, 1993;Laroche et al, 2000) and gift giving (Mortelmans and Damen, 2001;O'Cass and Clarke, 2002), the associated exchange rituals are complex and difficult to both decode and to renegotiate. Buying Christmas presents is a social obligation for close family members, although consumers do have some choice in how wide their recipient group should be.…”

Section: Special Behavioursmentioning

confidence: 99%

Social meanings in Christmas consumption: an exploratory study of UK celebrants' consumption rituals

McKechnie

Tynan

2006

J of Consumer Behaviour

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*Although much has been written about the celebration of Christmas from a variety of perspectives, limited attention has been paid in the consumer behaviour literature to understanding the behaviours of consumers surrounding this event. Apart from insights gained from prior work on consumption rituals and meanings of festivities, our knowledge of meaning creation through Christmas consumption is partial, and written mainly from a North American perspective. Since consumer behaviour is shaped by cultural and social contexts, understanding the relationship between consumption objects and the social meanings that consumers ascribe to them is a research imperative. This paper explores the ways in which the British Christmas is consumed as a shared consumption experience, by bringing together two different approaches taken by consumer researchers and sociologists to analysing social consumption patterns. These are drawn from structuralist and post-structuralist thinking. The findings of an exploratory qualitative study are used to demonstrate how an enhanced understanding of consumption meanings associated with this particular cultural context can lead to new insights into how consumers create social meanings through special, as well as ordinary, behaviours.

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“…11 Chevalier, et al (2003) also find that changes in wholesale prices at this chain are small in absolute as well as in relative terms. 12 See, for example, Belk (1976), Cheal (1987), and Otnes, et al (1993). 13 The costs of price adjustment theory, which, as Muller, et al (2002) have argued, lead to the holiday price rigidity for both branded and private label products, is obviously an exception.…”

mentioning

confidence: 99%

Private label price rigidity during holiday periods

Müller¹,

Bergen

Dutta

et al. 2006

Applied Economics Letters

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Using weekly retail transaction scanner price data from a large U.S supermarket chain, we find significantly higher retail price rigidity for private label products than for nationally branded products during the Christmas and Thanksgiving holiday periods relative to the rest of the year. The finding cannot be explained by changes in holiday period promotional practices because we find that private label promotions appear to diminish at least as much as national brands. The increased rigidity of private label products relative to national brands is only partially accounted for by increased rigidity of wholesale prices. After ruling out other potential explanations, we suggest that the higher private label price rigidity might be due to the increased emphasis on social consumption during holiday periods, raising the customers' value of nationally branded products relative to the private labels.

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Gift Selection for Easy and Difficult Recipients: A Social Roles Interpretation

Cited by 189 publications

References 16 publications

Giving the Gift of Goodness: An Exploration of Socially Responsible Gift-Giving

Giving the Gift of Goodness: An Exploration of Socially Responsible Gift-Giving

Social meanings in Christmas consumption: an exploratory study of UK celebrants' consumption rituals

Private label price rigidity during holiday periods

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