Private label price rigidity during holiday periods

Müller, Georg; Bergen, Mark; Dutta, Shantanu; Lévy, Daniel

doi:10.1080/13504850500378247

Cited by 15 publications

(15 citation statements)

References 17 publications

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“…These results confirm that significantly higher retail price rigidity is found for private label products than for nationally branded products (Müller et al 2006). A plausible explanation is that when national brands raise their prices, they lose fewer sales to private labels than private labels lose to national brands when private labels raise their prices (Sivakumar and Raj 1997).…”

supporting

confidence: 70%

“…Price changes for energy products are decisively more frequent than for food products and services, and there is higher change frequency in supermarkets than in small shops (Baudry and Sevestre 2004;Aucremanne and Dhyne 2004;Perez-Mesa et al 2010). Moreover, significantly higher retail price rigidity is found for private label products than for nationally branded products (Müller et al 2006). Recently, in the digital era some authors (Wang et al 2019) have shown that in the fresh food context, the online and offline markets are of different business models.…”

Section: Introductionmentioning

confidence: 99%

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Pricing Strategies in the Italian Retail Sector: The Case of Pasta

Cacchiarelli

Sorrentino

2019

Social Sciences

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In the last years, Italian food retailing has experienced some developments related to rising concentration levels, heterogeneous distribution along the country of the different outlet categories, and an increase of products sold as private brand labels. In the Italian agro-food industry, pasta represents a strategic product, since Italy has the peculiarity of being, at the same time, the main producer and consumer of pasta. A useful way to investigate food retailers’ behavior and strategies is to derive a measure of price rigidity, through a “frequency approach”, which permits computation of both regular prices and price promotions, and the frequency and the magnitude of price increases and decreases. We employ such methodology in order to evaluate retailers’ strategies in the Italian pasta market in terms of price rigidity and price promotions according to brand categories (Italian pasta brands versus private label brands) and regional areas for the period 2011–2013. The results show that retailers’ strategies for national pasta brands, in terms of price rigidity and price promotions, are completely different with respect to private label brands. Among the various national pasta brands, retailers adopt different strategies by, in various regional cases, employing the tool of price promotion rather than intervening with regular price changes.

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supporting

confidence: 70%

Section: Introductionmentioning

confidence: 99%

Pricing Strategies in the Italian Retail Sector: The Case of Pasta

Cacchiarelli

Sorrentino

2019

Social Sciences

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“…Finding a signi…cant higher price rigidity for private label products relative to national brands, they rule out di¤erent promotional practices as well as other potential explanations. Müller et al (2006) explain the increased rigidity of private label product prices partly by the increased rigidity of wholesale prices as well as the increased emphasis on social consumption during holiday periods. Due to this, the customers' value of nationally branded products is higher relative to the private label brands.…”

Section: Model Of Cyclical Changes In Firm Conductmentioning

confidence: 99%

“…Furthermore, Müller et al (2006) focus on di¤erences in price rigidity for private label vs. nationally branded products prior to Christmas. Finding a signi…cant higher price rigidity for private label products relative to national brands, they rule out di¤erent promotional practices as well as other potential explanations.…”

Section: Model Of Cyclical Changes In Firm Conductmentioning

confidence: 99%

Christmas Economics - A Sleigh Ride

Birg

Goeddeke

2014

SSRN Journal

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Standard-Nutzungsbedingungen:Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Zwecken und zum Privatgebrauch gespeichert und kopiert werden.Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich machen, vertreiben oder anderweitig nutzen.Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur Verfügung gestellt haben sollten, gelten abweichend von diesen Nutzungsbedingungen die in der dort genannten Lizenz gewährten Nutzungsrechte. Abstract Do you believe that at Christmas time the gas prices, the economy and the number of suicides peak? Do you think that the value of presents you are giving to your beloved is of importance? We show in this paper that conventional wisdom about Christmas is often doubtful. Furthermore, we give an idea of how Santa Claus -and maybe you -is able to …nance Christmas celebrations, why emergency departments are a place to especially avoid during this time of the year and why Christmas tree growers might care to explain the di¤erences across species to you this year. We cannot clearly establish whether Christmas entails a welfare loss or gain, however, we give you an idea as to which institutional settings might reduce a potential welfare loss. Also, we give advice about which behaviours might get you more Christmas presents from Santa this year. Finally, we …nd that more research is needed to give conclusive reasons why Santa Claus actually brings presents to (nearly) everyone. Terms of use: Documents in EconStor mayJEL classi…cation: A12, D1, D6, E3, H4, I1, Z1, XM45

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“…In total, they use 27 192 price time series. The same data set has been used by Chevalier et al (2003), Levy et al (2002), Levy et al (2005Levy et al ( , 2006, Mu¨ller et al (2006), and Ray et al (2006).…”

Section: In This Issuementioning

confidence: 99%

Price rigidity and flexibility: new empirical evidence

Lévy

2007

Manage Decis Econ

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The marketplace, along with its price system, is the single most important institution in a western-style free enterprise economy. The ability of prices to adjust to changes in supply and demand conditions enables the market to function efficiently, and that ability lies behind the magical invisible hand mechanism. The behaviour of prices and in particular the ability of prices to adjust to changes in market conditions, therefore, have fundamental implications for many key issues in many areas of both microeconomics as well as macroeconomics. It is, therefore, critical to study and understand whether there are barriers to price adjustments, what are the nature of these barriers, how the barriers lead to price rigidity, what are the possible implications of these rigidities, etc. This introductory essay briefly summarizes the 14 empirical studies of price rigidity that are included in this special issue.

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Private label price rigidity during holiday periods

Cited by 15 publications

References 17 publications

Pricing Strategies in the Italian Retail Sector: The Case of Pasta

Pricing Strategies in the Italian Retail Sector: The Case of Pasta

Christmas Economics - A Sleigh Ride

Price rigidity and flexibility: new empirical evidence

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