2020
DOI: 10.1016/j.tre.2020.101857
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Gift card payment or cash payment: Which payment is suitable for trade-in rebate?

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Cited by 24 publications
(16 citation statements)
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“…Cao et al [24] took B2C platforms as their research object, considered self-run stores of platforms and third-party stores simultaneously, and comparatively investigated the advantages and disadvantages of the two different trade-in rebates, i.e., gift cards that can only be used in self-run stores and cash coupons that can be used in both stores. Cao et al [25] considered the cases in which gift cards might expire or be discarded by customers, and gave the boundary conditions under which B2C platforms choose between cash payment and gift card payment as the trade-in rebate.…”
Section: Literature Reviewmentioning
confidence: 99%
See 1 more Smart Citation
“…Cao et al [24] took B2C platforms as their research object, considered self-run stores of platforms and third-party stores simultaneously, and comparatively investigated the advantages and disadvantages of the two different trade-in rebates, i.e., gift cards that can only be used in self-run stores and cash coupons that can be used in both stores. Cao et al [25] considered the cases in which gift cards might expire or be discarded by customers, and gave the boundary conditions under which B2C platforms choose between cash payment and gift card payment as the trade-in rebate.…”
Section: Literature Reviewmentioning
confidence: 99%
“…(1) The decision-making bodies: We focus on B2C platforms and consider the features of B2C platforms implementing recycling and trade-in programs, which include not only the pricing mechanism and the strategy profile, but also the cross-selling benefits when customers use rebates for consumption again on the platforms that are covered in the extended discussion. Cao et al [24] and Cao et al [25] considered the features of the sales models and the trade-in rebate forms on B2C platforms without referring to the recycling issue. Xiao and Zhou [1] did not use B2C platforms as their research object.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Ray et al (2005) integrated three different pricing schemes for a durable, remanufacturable good and found the optimal trade-in rebate and pricing. Following the work of Ray et al (2005), a number of researchers further investigated relevant issues with regard to the optimal pricing and trade-in strategies, such as trade-ins are regarded as a price-discrimination policy when considering certified pre-owned options (Chen & Hsu, 2017), pricing strategy of trade-ins and leasing with technology innovations (Li & Xu, 2015), optimal pricing and purchasing decisions with trade-in options for two successivegeneration products (Yin & Tang, 2014;Yin, Li, & Tang, 2015), optimal pricing and trade-in rebates considering strategic consumers (Van Ackere & Reyniers, 1995;Hu et al, 2019;Liu, Zhai, & Chen, 2019), trade-in strategy considering remanufactured products (Han, Yang, Shang, & Pu, 2017;, remanufacturing with trade-ins considering government policy or carbon regulations (Miao, Mao, Fu, & Wang, 2018), optimal pricing decisions when trade-old-for-new and trade-old-for-remanufactured programs are offered simultaneously (Ma, Zhou, Dai, & Sheu, 2017), and the hybrid trade-in strategy with both trade-in for new and trade-in for cash options (Cao, Han, Xu, & Wang, 2020;Xiao & Zhou, 2020). These studies provide instruction for monopolistic firms on how to implement trade-in strategies optimally under different circumstances.…”
Section: Related Literaturementioning
confidence: 99%
“…In practice, if a trade-in program is provided by the manufacturer or the retailer, the replacement consumers who return old products and engage in the tradein program usually have two choices: using the trade-in rebate to purchase the new product or just receiving the trade-in rebate in cash. i This has also been considered in the existing literature (e.g., Yin & Tang, 2014;Cao et al, 2020;Xiao & Zhou, 2020). If μ rt > 0 and μ rt > μ o , then the replacement consumers will return their old products and buy the new product.…”
Section: Demandmentioning
confidence: 99%
“…Payment for retailed financial services is performed on a daily basis and is the financial services with the least regulated feature (Nguyen et al, 2020). In recent decades, traditional trading services with a cash payment system have been widely adopted by companies in the car, electronics, and technology industries to retain old customers and promote sales of new products (Cao et al, 2020).…”
mentioning
confidence: 99%