This study aims to analyze the changes in purchasing decisions in conducting transactions using cash and digital payment systems. Cash payment systems are very different from digital payments because they no longer use banks as intermediaries for transactions. The scope of this study is to determine the differences that take place with purchasing decisions using digital payment systems with OVO Indonesia smart applications. By using the paired T-test sample test method and testing the regression class assumptions, it is expected we will document the comparison between cash and digital payment systems as regards changes in consumers' buying interest behavior towards goods. Data is obtained by purposive sampling using special characteristics for smart application users. The results show that digital payments are developing very quickly, but cash payments still dominate due to the unavailability of complete facilities and infrastructure to support digital payment systems other than in cities. This study illustrates that digital payments have not been able to completely change consumer buying behavior in large numbers, but the main finding in this study is an increase in the percentage of digital payment usage to the online market, due to the many conveniences provided in OVO smart applications.
Penelitian ini bertujuan untuk mengetahui pertumbuhan GDP dari Cina sejak tiga bulan sebelum adanya Covid-19, pada masa pandemi di Cina pada bulan Januari & Februari dan masa setelah pandemi pada bulan Maret & April serta mengamati perdagangan Internasional pada 2 negara yaitu Indonesia dan Cina dengan cara mengumpulkan data ekspor-impor dari hubungan billateral Indonesia-Cina. Penelitian ini menggunakan kualitatif yang dengan metode wawancara dan pengumpulan data statistikyang telah terhitung secara akurat dari beberapa pengamat ekonomi dunia. Hasil data dan teori pendekatan penurunan GDP sangat menurun pada 2 bulan Januari & Februari dan mulai menaik pada bulan Maret, untuk data dan wawancara mendapatkan hasil yang tidak begitu menurun karena kedua negara saling merebut keuntungan untuk menguatkan dari perusahaan yang bekerjasama. Sehingga penghambat dari perdagangan Internasional yaitu Covid-19 tidak begitu mempengaruhi GDP, expor-impor dan perdagangan Internasional mulai normal pada bulan Maret
This study analyzes the new GMCF method applied by the company with the aim to find out how the production of Accounting Information Systems (AIS) implemented by the company can be managed properly. The study also seeks to find out whether the company needs new system support facilities to facilitate the production performance reporting process of each division and evaluate the performance of GMCF systems in the company. The methods used are descriptive analysis techniques and statistical tests of Paired Sample T-Test comparison; this study uses production data of each unit of a product with random sampling to determine the level of product damage and compare production with the GMCF system and prior to using it. The results of the analysis found that the application of goods mutation control forms (GMCF) greatly influenced the smooth production reporting process, which resulted in an increase in achieving production targets and reducing the risk of product damage during the production process. The company also benefits from the efficiency of production costs when using the GMCF system and can quickly design policies for products that are damaged during the production process. In addition, the company can have damaged products repaired faster than before.
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh digital marketing dan promosi penjualan terhadap keputusan pembelian produk kecantikan di e-commerce Shopee pada mahasiswa UMAHA. Jenis penelitian ini tergolong penelitian kuantitatif. Populasi penelitian adalah mahasiswa program studi manajemen angkatan 2017 fakultas ekonomi dan bisnis Universitas Maarif Hasyim Latif. Jumlah sampel penelitian ini sebanyak 30 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Penelitian ini menggunakan Regresi Linier Berganda sebagai teknik analisis data, dengan menggunakan SPSS 23. Hasil penelitian menunjukkan bahwa secara parsial, digital marketing berpengaruh positif dan signifikan terhadap keputusan pembelian, promosi penjualan berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara simultan digital marketing dan promosi penjualan berpengaruh positif dan signifikan terhadap keputusan pembelian. Digital marketing dan promosi penjualan berkontribusi sebesar 82,8% terhadap keputusan pembelian, sedangkan sisanya 17,2% ditentukan oleh variabel lain yang tidak dimasukkan dalam penelitian ini.
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