Getting Things Right; Diagnose and Design in The Evolution of Community Provisioning Systems

Sustainability discourses are dominated by Western, educated, industrialized, rich and democratic (WEIRD) perspectives. Critics call for remedies to patriarchy, capitalism, and colonialism; and for work that is inclusive of women, non-market influences, and epistemologies of the global South. Focusing on women's work, this paper interrogates the epistemic and practical injustices of geography and gender. The empirical domain is a middle-income economy, offering insight from the space between WEIRD and subsistence extremes. 15 case studies of Malay female micro-entrepreneurs draw on interview, observational and secondary data, tracing the effects of market formalization on market actors. Despite subordinate social status, the women provide reliable income streams for their families. However, their livelihoods are threatened by rapidly formalizing markets. Market formalization crowds out the small and diverse in favor of the large and multinational. To address that problem, a pro-social systems view is required, based on pluralistic conceptions of economies and markets. Drawing on Gibson-Graham's diverse economies perspective we derive 12 propositions supporting sustainable livelihoods. Sustainable livelihoods support quality of life and wellbeing, are embedded in less damaging and more inclusive (vs patriarchal, colonial and capitalistic) provisioning systems, in turn embedded in epistemologies that are reflexively conscious of power dynamics and the WEIRD hegemony. In line with the paradoxes and tensions in sustainability thinking we call for pluralism: Conscious acceptance of all economic approaches, formal and informal, state and non-state, global and local, capitalist and planned; with an emphasis on physical, emotional and social well-being, self-determination, diversity, health, and happiness for the many rather than wealth for the few.

Section: Discussionmentioning

confidence: 99%

Section: Empirical Insightsmentioning

confidence: 92%

Section: Empirical Insightsmentioning

confidence: 92%

See 1 more Smart Citation

Not WEIRD at all! Towards More Pluralistic Economies and Sustainable Livelihoods

Little

Eti-Tofinga

2023

“…It does so by introducing a focus on the interaction of power and information flows between supply, marketing systems and exchange assemblages. Layton and Domegan (2021) and Layton, Domegan, and Duffy (2022) provide a useful starting point for the analysis of provisioning systems' relevance to future marketing systems research. Using Fanning, O'Neill, and Büchs (2020) descriptions, these authors define provisioning systems as complex social networks, endowed with the social and economic purpose of making needed assortments available to diverse participants (Layton and Domegan 2021, p. 6).…”

Section: Introductionmentioning

confidence: 99%

Extending Layton's Marketing Systems for Future Transformation - Deepening Connections Between Marketing and Provisioning Systems: A Case-Based Approach

Renton,

Hooper,

Renton

2024

Using an historical analysis approach, this paper deepens understanding of the connections between Layton and Domegan's (2021) prescriptive supply systems and the emerging concept of provisioning systems (O’Neill et al. 2018 and Fanning, O’Neill, and Büchs 2020). The paper deconstructs New Zealand's electricity supply system into its provisioning system elements and analyses the interrelationships and interconnections between technologies and institutional elements. The paper concludes with recommendations to marketing scholars using provisioning system analysis.

“…Тhe concept of marketing efficiency has not been studied in closed and isolated systems that, according to a recent study, have distinctive behavioral patterns compared to those of conventional open systems and can be studied through the lens of chemistry to explain the nonlinear and understudied phenomena of autarky (Stoyanov, Stoyanova, and Stoyanov 2023). Since the design of the famous homeostatic device (Ashby 1960), the prevailing marketing literature has been inspired to develop models of complex adaptive systems that modify their behavior in response to environmental changes (Layton 2011(Layton , 2014Layton, Domegan, and Duffy 2022). This obsolete mentality according to which (macro)marketers should largely adopt a market (exchange) perspective does not help the field of macromarketing evolve (Benton 2021).…”

Section: Introductionmentioning

confidence: 99%

Marketing Efficiency of Autarkic Systems: The Case of North Korea

Stoyanov,

Stoyanova,

Stoyanov

2024

The issue of marketing efficiency, or how to better transform inputs into outputs within a marketing system, has always occupied a special place in the macromarketing literature. The concept of marketing efficiency has not been studied in closed and isolated systems that exhibit distinctive behavioral patterns compared to conventional open systems and can explain important and understudied marketing phenomena, including autarky. This study challenges some of the conventional premises of marketing systems by defining autarky as a closed marketing system that 1) operates with the specific purpose of propaganda in a relatively predictable and efficient manner; 2) has minimal, though not entirely absent, interaction with the international environment; and 3) involves participants (actors) who do not engage in voluntary exchanges with one another but rather collectively, as well as individually, adhere consistently to the self-reliance ideology. We demonstrate how a classical thermodynamic model (i.e., the Carnot cycle for maximum energy efficiency) can be metaphorically associated with the behavior of the North Korean autarkic system to better understand the long-term efficiency of its propaganda machine. To the best of our knowledge, this is the first attempt to develop a holistic metaphorical framework for exploring the efficiency of an autarkic system and to establish common criteria for measuring relationships between autarkic properties and autarkic processes.