Gesundheit, Genuss und gutes Gewissen

Grauel, Jonas

doi:10.14361/transcript.9783839424520

Cited by 15 publications

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“…Four different ideas were found to be prevalent in these narrative accounts. A short description must suffice here (but see Grauel, 2013: 186–203): First, ‘good’ food was understood to be of known origin, homemade or without excess processing, while ‘bad’ food was conceived to be of anonymous origin, mass-produced and highly processed. A second idea of ‘good’ food consumption relates to the postulate that one should eat consciously and healthily (see also Barlösius, 2004).…”

Section: A Case Study Of Food Consumers In a Mid-sized German Townmentioning

confidence: 99%

“…These studies demonstrate that a multiplicity of different beliefs exist, which encompass different virtues and moral rules for food consumption. Furthermore, moral complexity is high in everyday life because different ideas of the ‘good’ may be embraced which can, at times, contradict each other (Andersen, 2011; Grauel, 2013: 289).…”

Section: Introductionmentioning

confidence: 99%

“…3 A result of my earlier research is that moralities of consumption are not closely tied to class in a substantial way. However, a moral boundary drawing versus social groups of lower and higher status is very prevalent with regard to the topic of food consumption (Grauel, 2013: 295–297). …”

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confidence: 99%

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Being authentic or being responsible? Food consumption, morality and the presentation of self

Grauel

2016

Journal of Consumer Culture

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Ethical consumption has become a popular topic in the sociology of consumption in recent years. However, extant research on explicit 'ethical consumption' and on implicit moralities of consumption has scarcely been linked. In the research on ethical consumption, tensions between an inner self and self-presentation to others have been reported. By examining the case of food consumption, the study asks how the idea of 'taking responsibility' as a consumer is negotiated by persons who do not identify strongly with ethical consumption. Theoretically, the article starts from two approaches that have located morality either as internal to the person or as external in communication. It is contended that this opposition is not merely a theoretical one, but empirically present in the accounts of the food consumers studied: While consumers have to present their moral motivation as authentic, they also have to communicate their actions as morally valid according to socially established 'vocabularies of motive'. On the basis of a study of 25 in-depth interviews with consumers from a mid-sized German town, it is shown that the idea that consumers should 'take responsibility' for distant others is just one of several abstract constructions of 'good' consumption, and that not living up to this idea may be justified with references to personal taste and practical circumstances. It is argued that via references to authenticity, inner morality is part of the vocabulary of motive, and that these vocabularies frame the presentation of moral motivation as internal.

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Section: A Case Study Of Food Consumers In a Mid-sized German Townmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%