Gestão do pré-desenvolvimento de produto: estudo de casos na indústria de equipamentos médico-hospitalares

Mendes, Glauco Henrique de Sousa; Toledo, José Carlos de

doi:10.1590/s0103-65132012005000031

Cited by 4 publications

(7 citation statements)

References 44 publications

(39 reference statements)

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“…These three processes have commonality concerning the role of the client. Some authors, such as Khurana and Rosenthal (1998), Kurkkio et al (2011), and Mendes and Toledo (2012), have advocated the need to better understand the front end, whereas Katz (2011) emphasized the need for more studies on the back end of the innovation process (e.g., generically called diffusion, launch, or sales). Our results suggest that the customer's role shapes the structure and the content of the innovation process.…”

Section: Process 4 Started By a Public Or Private Callmentioning

confidence: 99%

Innovation processes: Which process for which project?

et al. 2015

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Section: Process 4 Started By a Public Or Private Callmentioning

confidence: 99%

Innovation processes: Which process for which project?

et al. 2015

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“…According to Kim & Wilemon (2002), reliable information can reduce uncertainties in the front-end. In this sense, Mendes & Toledo (2012) studied the FEI practices of a set of medical-hospital equipment industries and one of the recommendations was that these industries need to reduce the uncertainties inherent in pre-development by considering a system of information that includes strategic, market, technological and organizational information.…”

Section: Discussionmentioning

confidence: 99%

Structuring front-end innovation activities throughout strategic product planning

Rodrigues

Braghini

Sola

2017

Prod.

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Strategic product planning (SPP) for new product development (NPD) in the front-end of innovation (FEI) is a great challenge for managers and practitioners. This article analyzes the structuring process of FEI activities during SPP. A research was carried out with 78 industries from both food and furniture in Brazil. Our study revealed that FEI activities are structured in an intricate network with a high level of complexity and interdependence. The large amount of activities and the complexity in structuring them denote that companies are concerned to reduce uncertainties and risks intensifying the planning phase. KeywordsNew product development. Fuzzy front-end. Strategic planning. Although literature has presented several studies on the front-end stage, structuring activities still is a managerial challenge in NPD, as highlighted by Frishammar et al. (2012). The authors Cooper (1988) and Kurkkio et al. (2011) proposes a model with steps in linear sequence with activities being developed in each step. The model proposed by Khurana & Rosenthal (1998) recommends the activities on the pre-phase zero being developed in parallel and the other phases in the series. Koen et al. (2014) have proposed a circular model to develop activities. Besides these concepts, the technical innovation is viewed from an evolutionary perspective. In this direction, Clark (1985) analyzes the sequence of technological changes and argues that the formation of concepts on problem design and market requires a hierarchical structure, due to the nature of the object. According to the author, it is a matter of logic.In general, models do not present the structure or the sequence of activities in FEI or the relationship among then; therefore, there is a huge gap to exploit this subject. On this issue, important questions are raised: How managers deal with FEI activities during SPP? What sequence are the activities developed in? How do such activities relate to each other? Is there a formalization process? The answers to these questions can help us to understand the relationship among activities as well as to assist managers and practitioners in structuring activities in the front-end. The paper initially presents a theoretical foundation and hypothesis and then it presents a survey conducted with Brazilian industries from both food and furniture. Finally, the paper provides pertinent analysis, discussion and conclusions. Theoretical foundation and hypothesisLiterature has highlighted several activities in NPD (Moeckel, 2009;Rozenfeld et al., 2006; Song & MontoyaWeiss, 1998). A significant literature review is presented in the sequence. In this work, FEI activities are divided into the following groups: strategic scope, market scope and product portfolio scope, as follows. Strategic scopeStrategic business plan (SBP) is a way to think the future of the firm's business in a competitive market. Competitive advantage can be created by means of business strategy, which describes how an organization decides to compete in the market in relati...

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“…The pre-development stage aims to define the product portfolio of an organization, based on its strategic plan, innovative ideas, opportunities and constraints (De Toledo & Simões, 2010). At this stage of the PDP, the most strategic decisions are made, usually with a high degree of uncertainty (Mendes & Toledo, 2012), but predevelopment determines the product specifications, such as materials, concepts and manufacturing processes employed (Rozenfeld et al, 2006). In addition, its strategic bias optimizes future processes, such as production and marketing (Kohlbeck, Baimler, Beuren, Fagundes, & Pereira, 2020).…”

Section: Pre-development Of Productsmentioning

confidence: 99%

Pre-Development of Products: Methodology Applied in a Proposal Oriented to the Sustainable Development Goals

Kohlbeck

Melo

Fagundes

et al. 2021

RISUS

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In a context of growing customer needs and requirements and worsening environmental issues, the Product Development Process must adapt to these circumstances, promoting measures that enable sustainable development, thus maintaining balance and synergy in the environmental, social and economic spheres. For this, it is essential to carry out the pre-development of business proposals. In this context, adopting a holistic approach that interrelates various areas of literature, brings together contributions in order to lead society to a resilient and resource-efficient environment. Thus, this research promotes the interrelationship between the Product Development Process and the Sustainable Development Goals and aims to realize the pre-development of a product under the perspective of the Sustainable Development Goals (SDG). To meet the proposed objective, the methodology adopted consists of the adaptation of a pre-development model, selected through bibliographic analysis. The results of this research present the pre-development of a product willing to meet the goals of SDG 6 (drinking water and sanitation) and SDG 7 (accessible and clean energy). It highlights the use of tools to structure and ensure the assertiveness of the proposal, such as IDEF0, SWOT analysis and FMEA.

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Gestão do pré-desenvolvimento de produto: estudo de casos na indústria de equipamentos médico-hospitalares

Cited by 4 publications

References 44 publications

Innovation processes: Which process for which project?

Innovation processes: Which process for which project?

Structuring front-end innovation activities throughout strategic product planning

Pre-Development of Products: Methodology Applied in a Proposal Oriented to the Sustainable Development Goals

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