Abstract:Strategic product planning (SPP) for new product development (NPD) in the front-end of innovation (FEI) is a great challenge for managers and practitioners. This article analyzes the structuring process of FEI activities during SPP. A research was carried out with 78 industries from both food and furniture in Brazil. Our study revealed that FEI activities are structured in an intricate network with a high level of complexity and interdependence. The large amount of activities and the complexity in structuring … Show more
“…The FFE can be considered as a crossroad of complex information to be obtained and processed, as well as a tacit knowledge that brings along organizational pressures and conflicts and, therefore, a considerable degree of uncertainty (Hyypiä & Parjanen, 2013). There are three types of uncertainty present in the FFE: technological, market and managerial (Stevens, 2014, Rodrigues, Braghini Junior & Sola 2017. Technological uncertainty is generally defined as the use of new technology versus a mature technology.…”
The purpose of this paper is to evaluate the adherence between the Fuzzy Front End (FFE)’ enablers, reported in the literature, and its application in the innovation process of a very innovative multinational company of high-tech services.To investigate how a company should manage its resources and processes to efficiently manage the FFE phase of PPD, this work included conducting field research based on the case study method.To succeed with this goal, this paper is structured as follows: at first moment we present a theoretical background to capture the key enablers for efficient management of the FFE. Subsequently, based on these findings, a questionnaire was structured and applied during the case development, resulting in assessing the applicability of these theoretical elements in the companyThis paper is justified in this context, evidenced by the importance of capability building in FFE management. The FFE isn’t fully understood by the managers and it is considered as a major weakness in the innovation process .As a theorical contribution we identify, in the literature review, 14 FFE enablers. Other important contribution is the framework elaborated to assess the process’s maturity of the FFE Management in the case. As a social contribution we identified if the enablers were applicable in the FFE Management in the company.
“…The FFE can be considered as a crossroad of complex information to be obtained and processed, as well as a tacit knowledge that brings along organizational pressures and conflicts and, therefore, a considerable degree of uncertainty (Hyypiä & Parjanen, 2013). There are three types of uncertainty present in the FFE: technological, market and managerial (Stevens, 2014, Rodrigues, Braghini Junior & Sola 2017. Technological uncertainty is generally defined as the use of new technology versus a mature technology.…”
The purpose of this paper is to evaluate the adherence between the Fuzzy Front End (FFE)’ enablers, reported in the literature, and its application in the innovation process of a very innovative multinational company of high-tech services.To investigate how a company should manage its resources and processes to efficiently manage the FFE phase of PPD, this work included conducting field research based on the case study method.To succeed with this goal, this paper is structured as follows: at first moment we present a theoretical background to capture the key enablers for efficient management of the FFE. Subsequently, based on these findings, a questionnaire was structured and applied during the case development, resulting in assessing the applicability of these theoretical elements in the companyThis paper is justified in this context, evidenced by the importance of capability building in FFE management. The FFE isn’t fully understood by the managers and it is considered as a major weakness in the innovation process .As a theorical contribution we identify, in the literature review, 14 FFE enablers. Other important contribution is the framework elaborated to assess the process’s maturity of the FFE Management in the case. As a social contribution we identified if the enablers were applicable in the FFE Management in the company.
The purpose of this paper is to evaluate the adherence between the Fuzzy Front End (FFE)' enablers, reported in the literature, and its application in the innovation process of a very innovative multinational company of high-tech services.To investigate how a company should manage its resources and processes to efficiently manage the FFE phase of PPD, this work included conducting field research based on the case study method.To succeed with this goal, this paper is structured as follows: at first moment we present a theoretical background to capture the key enablers for efficient management of the FFE. Subsequently, based on these findings, a questionnaire was structured and applied during the case development, resulting in assessing the applicability of these theoretical elements in the company This paper is justified in this context, evidenced by the importance of capability building in FFE management. The FFE isn't fully understood by the managers and it is considered as a major weakness in the innovation process .
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