Gestão de Pessoas e Sustentabilidade: Aspectos Empíricos e Práticos / People Management and Sustainability: Empirical and Practical Aspects

Abstract

Este artigo tem como objetivo identificar as contribuições da área de gestão de pessoas na implementação da sustentabilidade nas organizações. Para tanto foram realizados pesquisa bibliográfica e um caso de estudo. Os resultados demonstraram que a gestão de pessoas pode contribuir no processo de inserção dos conceitos de sustentabilidade como valor central, principalmente recrutando e selecionando pessoas com o perfil alinhado ao organizacional, além de desenvolver nos colaboradores a ampliação dessa consciência ecológica como atividade do subsistema de treinamento e desenvolvimento, centradas na adequada gestão da cultura organizacional.

The role of green human resource management in the translation of greening pressures into environmental protection practices

“…In response, a Brazilian‐based cosmetics company implemented training about legislative requirements and created cross‐functional teams involving organizational and supply chain actors to find innovative solutions balancing waste reduction with financial goals, green appraisals, and green awards for innovative ideas. The resulting implementation of environmental protection practices included reduced packaging and a marketing mix, offering refills that also satisfy customers, distributors, and shareholders (Coelho et al, 2020, de Sousa Jabbour et al, 2017). Thus,H4 The influence of stakeholder greening pressures on the intensity of the implementation of environmental protection “software” practices will be mediated by the development of GHRM systems.H5 The influence of stakeholder greening pressures on the intensity of the implementation of environmental protection “hardware” practices will be mediated by the development of GHRM systems.…”

“…In response, a Brazilian-based cosmetics company implemented training about legislative requirements and created crossfunctional teams involving organizational and supply chain actors to find innovative solutions balancing waste reduction with financial goals, green appraisals, and green awards for innovative ideas. The resulting implementation of environmental protection practices included reduced packaging and a marketing mix, offering refills that also satisfy customers, distributors, and shareholders(Coelho et al, 2020, de Sousa Jabbour et al, 2017. Thus, H4.…”