Gerakan OVOP di Kota Banda Aceh

Mutia, Ratna; Aswadi, Khairul; Mardhani, Martahadi; Elidar, Elidar

doi:10.33059/jmk.v7i2.916

Cited by 3 publications

(2 citation statements)

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“…hal ini pula berkaitan dengan Teori yang diungkapkan oleh Sugiarti and Meilani. (Mutia & Aswadi, 2017) Adapun tujuan dari penelitian kami saat ini terkait tema yang kami angkat saat ini. Kami mencoba mengkaji tentang bagaimana strategi BMT AL HILMAH SEMESTA Sidi Gedhe Jepara terkait kebijakan, langkah-langkah, metode dan model kerja, terkait Bank Syariah tersebut.…”

Section: Abstrakunclassified

Strategi Optimalisasi Pelayanan bmt al hikmah semesta pada masa pandemi

Haris

Ristiyanti

Hana

2022

mabsya

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Abstract The Covid 19 pandemic has made significant changes and has had a major impact on financial institutions, one of which is BMT. However, BMTs are required to keep maximizing their service even during the pandemic. This study aims to find out how the strategy of BMT is to continue to maximize its services even during the pandemic so that it creates satisfaction for its customers. The method used in this research is descriptive qualitative with data collection through interviews with BMT employees and customers from BMT, regarding improved services during the pandemic. The results of this study indicate that firstly BMT has been able to maximize its services by using the basics and service policies used. secconly customer satisfaction from BMT has been achieved because BMT provides easy service to customers but still provides maximum results. Recommendations from this research are for BMT to maintain good and maximal service and to always improve the quality of its services so that it is much better in the future, customer satisfaction to be maintained and continue to be developed in the future can realize several features that aim to facilitate service by the sophistication of existing technology, but still does not make it difficult for customers. Abstrak Pandemi Covid 19 telah membuat perubahan yang signifikan dan berdampak besar pada badan keuangan salah satunya adalah BMT. Meskipun demikian BMT dituntut agar tetap memaksimalkan pelayan meskipun pada masa pandemi. Penelitian ini bertujuan untuk mengetahui bagaimana strategi dari BMT agar tetap memaksimalkan pelayanannya meskipun pada masa pandemi sehingga menimbulkan kepuasan pada nasabahnya. Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptif dengan pengumpulan data melalui wawancara dengan pegawai BMT dan nasabah dari BMT, Mengenai pelayaan yang di tingkatkan pada masa pandemi. Hasil penelitian ini menunjukkan bahwa. Pertama, BMT sudah mampu memaksimalkan pelayanannya dengan menggunakan dasar-dasar dan kebijkan pelayanan yang digunkan. Kedua, kepuasan nasabah dari BMT telah tercapai karena BMT memberikan pelayanan yang mudah terhadap nasabah namun tetap memberikan hasil yang maximal. Rekomendasi dari penelitian ini adalah agar BMT tetap menjaga pelayanannya sudah bagus dan maximal serta agar selalu meningktkan kualitas pelayanannya agar jauh lebih baik di masa depadan, kepuasan nasabah agar terus terjaga dan terus dikembangkan dimasa yang akan datang dapat mewujutkan beberapa vitur yang bertujuan untuk permudah pelayanan dengan kecanggihan tekonologi yang ada, namun tetap tidak membuat nasabah kesulitan.

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Section: Abstrakunclassified

Strategi Optimalisasi Pelayanan bmt al hikmah semesta pada masa pandemi

Haris

Ristiyanti

Hana

2022

mabsya

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“…OVOP products are very diverse, ranging from processed food products and a variety of beverages originating from agricultural and plantation products, traditional woven and convection products based on local art and culture, household needs, decorative or interior, to art-based souvenir products and local culture (Mutia, Aswadi, Hasan, & Mardhani, 2018;Sega, 2017) Various problems in this study can be seen in Figure 1. This study aims to see how rural tourism develops with the One Village One Product (OVOP) Approach in West Bandung Regency.…”

Section: Introductionmentioning

confidence: 99%

Rural Tourism Development as a One Village One Product (Ovop) Approach in West Bandung Regency

Koswara¹,

Gemiharto²,

Erlandia³

2020

Sosiohumaniora

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West Bandung Regency is a part of West Java Province, which has many rural areas that can be developed as tourism places. One that can and starts to run is through One Village One Product (OVOP). This study aims to see the extent of the communication strategy of marketing tourism products through the OVOP approach in West Bandung Regency to improve the community's economy. The research approach uses a qualitative approach to explain phenomena, data collection with a library research approach, and a field consisting of in-depth interviews, observation, and Focus Group Discussion (FGD). The data analysis technique used in this study is an interactive model that classifies data analysis in three steps, namely data reduction, data presentation, and concluding. The results of this study indicate that the KBB government began the development of tourism marketing through the OVOP program approach in Kampung Pasirangsana, Tourism Village, Renda, District of Cikalongkulon. The development of Tourism Villages in KBB through the OVOP program approach is a pioneering effort that still requires a timeless process to be able to produce the expected results. Several factors hinder the development of tourism village marketing through the OVOP approach, namely limited human resources and budget. Collaboration and consistency are needed for all parties to be able to realize the goal of developing tourist villages in the West Bandung Regency.

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Implementasi Kebijakan One Village One Product (Ovop) Terlaksana Pada Kampung Rendang Di Kota Payakumbuh

Ramadona,

Ajidin

2024

publicuho

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The purpose of this research is to understand and analyze the implementation of the One Village, One Product (OVOP) policy in Kampung Rendang, Payakumbuh City, West Sumatra. The thematic analysis method with a qualitative deductive concept was used to identify the driving factors of OVOP policy implementation from the point of view of policymakers and Rendang Small and Medium Industries (SMIs) in the Rendang Village Center. Data collection was conducted through semi-structured interviews. Data processing was done in Nvivo 12 Plus using the saturation technique. The results found that there were 10 factors driving the implementation of OVOP policy from the policymakers and 8 factors driving the implementation of OVOP policy from the SMIs. OVOP policy is the responsibility of the Department of Labor and Industry (Disnakerperin). Disnakerperin has the right to assess the performance of OVOP SMIs and then coordinate it with other responsible parties. Policymakers have provided training, mentoring, promotional platforms, market access, and licensing for Rendang SMIs in the Rendang Village Center. The OVOP policy in Kampung Rendang has generally been successful but still needs to be reviewed for improvement. The research implications emphasize the importance of communication in the substance of a policy. Through communication, it will be easier to mobilize both human resources, information, authority, and the necessary facilities. Bureaucratic structure and disposition also play an important role in determining the success of implementing a policy.

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Gerakan OVOP di Kota Banda Aceh

Cited by 3 publications

References 0 publications

Strategi Optimalisasi Pelayanan bmt al hikmah semesta pada masa pandemi

Strategi Optimalisasi Pelayanan bmt al hikmah semesta pada masa pandemi

Rural Tourism Development as a One Village One Product (Ovop) Approach in West Bandung Regency

Implementasi Kebijakan One Village One Product (Ovop) Terlaksana Pada Kampung Rendang Di Kota Payakumbuh

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