Geographical diversification as a predictor of MNC reputations in their home nations

Thams, Yannick; Alvarado-Vargas, Marcelo J.; Newburry, William

doi:10.1016/j.jbusres.2015.12.057

Cited by 27 publications

(19 citation statements)

References 75 publications

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“…Based on a sample of 403 large firms from 30 countries, Thams et al . () show that home country stakeholders have better images of MNEs that do business in more markets once the firm overcomes initial geographic diversification barriers.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…In developing regions, MNEs are under great pressure from local stakeholders because they are expected to assume a great commitment to social responsibility (Palazzo and Richter, ). MNEs that operate in developing regions face the challenge of meeting not only local stakeholders' social demands but also social pressures from stakeholders in their home country (Thams et al, ). In addition, MNEs are required to take into consideration stakeholders that act at the international arena (i.e., international non‐government organisations or international organisations, such as the United Nations, International Labour Organisation, or World Economic Forum) (De Lange et al, ).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…() show that home countries with a high level of globalisation are more aware of MNEs' CSR initiatives worldwide. More globally connected through formal and informal media, MNE stakeholders in developed home countries (Thams et al, ) tend to have more knowledge and awareness of social problems in developing areas (Fan et al, ). This fuller picture of how MNEs perform in other areas, including their international CSR strategy, can make MNEs' CSR practices in developing countries relevant to home country stakeholders.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…Thams et al . () have shown that geographical diversification may influence corporate reputation but only consider the reputation that emerges within the firm's home country. This study undertakes a more fine‐grained analysis to understand how geographical diversification conditions the way MNEs' CSR in the different regions where they operate can influence their reputations.…”

Section: Introductionmentioning

confidence: 99%

“…The context of developing regions is particularly relevant for the formation of reputation. By adopting regional CSR practices that meet specific stakeholders' social expectations, MNEs can gain high visibility and recognition as responsible firms in developing regions (Musteen et al, ; Williamson et al, ), in the MNEs' home countries (Thams et al, ), and at international level (Sethi and Rovenpor, ). Such initiatives can contribute to developing a favourable global reputation.…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

How Corporate Social Responsibility Helps MNEs to Improve their Reputation. The Moderating Effects of Geographical Diversification and Operating in Developing Regions

Aguilera‐Caracuel

Guerrero‐Villegas

2017

Corp Soc Responsibility Env

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Multinational enterprises (MNEs) can enhance their reputations through advanced social initiatives and management practices. These firms often locate facilities in developing countries to benefit from lax environmental and social regulations, and to reduce their operating costs. MNEs can, however, also contribute positively to the development of those countries through corporate social responsibility (CSR) activities. This paper argues that MNEs operating in developing regions can enhance their level of corporate reputation through the implementation of CSR initiatives that meet specific stakeholders' expectations of the firm's activities in these areas. In addition, we argue that MNEs with units based in different regions strengthen the impact of corporate social performance on corporate reputation. Based on a sample of 113 US MNEs from the chemical, energy, and industrial machinery industries over the period 2005-2010, our findings show that CSR has a positive effect on corporate reputation. In addition, MNEs' operations in developing regions intensify the positive relationship between corporate social performance and reputation, although geographical diversification does not necessarily enhance MNEs' reputation through corporate social performance.

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Section: Theoretical Backgroundmentioning

confidence: 99%

Section: Theoretical Backgroundmentioning

confidence: 99%

Section: Theoretical Backgroundmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

How Corporate Social Responsibility Helps MNEs to Improve their Reputation. The Moderating Effects of Geographical Diversification and Operating in Developing Regions

Aguilera‐Caracuel

Guerrero‐Villegas

2017

Corp Soc Responsibility Env

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Basking in reflected glory: Reverse status transfer from foreign to home markets

Chae

Song

Lange

2020

Strategic Management Journal

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Research summary In this study, we investigate reverse status transfer from foreign to home country markets. We argue that a positive product status accrued in a leading foreign country, or outside status, increases domestic market performance by providing home country audiences with a means of self‐enhancement. We predict that the impact of outside status will be stronger when the foreign and home countries have similar economic conditions, and when the products are high priced, luxury goods—as social approval and prestige‐seeking are important factors in purchase decisions for these products. We test our hypotheses using a sample of firms and vehicles in the automotive industry. Results from two‐stage multi‐level analysis support our arguments. Our results have several implications for research related to status transfer and international business. Managerial summary We look at how consumers in the home country of an automaker (Germany, Japan, and Korea) increase purchases of a car model that wins the J.D. Power APEAL award in the United States. Rather than telling those consumers anything new about the car's quality, the award bestows status on the vehicle from the leading outside market. (We call that reverse status transfer, as it flips the idea that domestic status helps firms competing in foreign markets.) Domestic consumers can share in some of that status by purchasing the vehicle, and they are especially likely to do so when it is a high priced or luxury model, as those aspects amplify the status effects, as does economic similarity between the United States and the home country.

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Corporate reputation in management research: a review of the literature and assessment of the concept

Veh

Göbel

Vogel³

2018

Bus Res

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The study of reputation figures prominently in management research, yet the increasing number of publications makes it difficult to keep track of this growing body of literature. This paper provides a systematic review of the literature based on a large-scale bibliometric analysis. We draw on bibliographic data of 5885 publications published until 2016, inclusively, and combine co-citation analysis and bibliographic coupling with network visualization. Results show how research on corporate reputation is embedded in the broader field of scholarship on reputation in general. When zooming into the publication cluster on corporate reputation more closely, the concept's origins in economics, organizational studies, and marketing as well as corresponding theoretical and methodological discussions are revealed. Beyond providing a structured overview of the field, the bibliometric analyses also reveal conceptual incoherencies that lead to ambiguities in research. Our assessment builds on the philosophy of science and is guided by the criteria of good concepts in social sciences. It shows that the concept of corporate reputation lacks internal coherence and could have more theoretical utility. We recommend focusing on corporate reputation as an attitudinal concept and thereby emphasizing the stakeholder who acts as an evaluator of the corporation.

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Geographical diversification as a predictor of MNC reputations in their home nations

Cited by 27 publications

References 75 publications

How Corporate Social Responsibility Helps MNEs to Improve their Reputation. The Moderating Effects of Geographical Diversification and Operating in Developing Regions

How Corporate Social Responsibility Helps MNEs to Improve their Reputation. The Moderating Effects of Geographical Diversification and Operating in Developing Regions

Basking in reflected glory: Reverse status transfer from foreign to home markets

Corporate reputation in management research: a review of the literature and assessment of the concept

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