“…When bundles of semiotic choices diverge noticeably from established use (Bhatia, 2014, p. 92), scholars speak of genre split (Lemke, 1999;Luginbühl, 2014, p. 335;Brock, 2015, p. 207;Schildhauer, 2016, p. 41; see Pflaeging, 2017a, p. 77-78). Developments like these, in turn, may result in changes at the genre profile-level (Luginbühl, 2015a(Luginbühl, , 2019. By describing the genre repertoire, genre frequencies and genre networks typical of a given medium, statements can be made about a community's multimodal genre space (Bateman, 2008, p. 225-229).…”