The New Generation Z in Asia: Dynamics, Differences, Digitalisation 2020
DOI: 10.1108/978-1-80043-220-820201012
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Generation Z in Indonesia: The Self-Driven Digital

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Cited by 28 publications
(29 citation statements)
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“…Referring to the survey results in 2019 concerning Indonesian Millennial and Generation Z, 98,2% of them spend 4-6 hours per day on the internet via smartphone (Alvara Strategic Research, 2019). However, the number Gen Z using the internet is higher than Millennials by 13% (Hinduan, Anggraeni, & Agia, 2020). Gen Z consumers is expected to increase their per capita spending by more than 70% in the next five years.…”
Section: Introductionmentioning
confidence: 99%
“…Referring to the survey results in 2019 concerning Indonesian Millennial and Generation Z, 98,2% of them spend 4-6 hours per day on the internet via smartphone (Alvara Strategic Research, 2019). However, the number Gen Z using the internet is higher than Millennials by 13% (Hinduan, Anggraeni, & Agia, 2020). Gen Z consumers is expected to increase their per capita spending by more than 70% in the next five years.…”
Section: Introductionmentioning
confidence: 99%
“…Conditions with an attitude that does not reflect a sense of pride in cultural diversity, have resulted in a national culture not being incarnated in the personality of the younger generation and even tending not to use national cultural products at all. Hinduan et al (2020), mention that generation Z in Indonesia has characteristics that distinguish them from other generations from other countries. Socio-cultural factors such as national values shape behavior in various aspects of life.…”
Section: National Cultural Diversitymentioning
confidence: 99%
“…Saat ini, generasi muda di Indonesia yang diharapkan mampu memberikan inspirasi untuk menciptakan lapangan kerja baru melalui usaha-usaha yang mereka dirikan adalah generasi Z yang merupakan generasi dengan kelahiran setelah tahun 1995 dan generasi ini merupakan masa depan ekonomi global (Hinduan et al, 2020). Karakteristik generasi ini adalah optimis (Mendoza, 2018) dan termotivasi oleh ambisi pribadi mereka (Mahmoud et al, 2021).…”
Section: Pendahuluanunclassified