“…Assessing attitudes through generational divisions have yielded important and useful findings in research regarding commitment, marketing, motivation, retention, teamwork, work values and management (Albright Jr. & Cluff, 2005;Coleman, Hladikova, & Savelyeva, 2006;Davis, Pawlowski, & Houston, 2006;Littrell, Ma, & Halepete, 2005;Smola & Sutton, 2002;Sung-Bum & Guy, 2006;Yrle, Hartman, & Payne, 2005). The study of the Millennial generation is important not only for the business area but also for institutions of higher education for attracting, motivating and retaining this techno-literate cohort.…”