Kinetic measurements are paired with in-situ spectroscopic characterization tools to investigate colloidally based, supported Pt catalytic model systems in order to elucidate the mechanisms by which metal and support work in tandem to dictate activity and selectivity. The results demonstrate oxide support materials, while inactive in absence of Pt nanoparticles, possess unique active sites for the selective conversion of gas phase molecules when paired with an active metal catalyst.In order to establish a paradigm for metal-support interactions using colloidally synthesized Pt nanoparticles the ability of the organic capping agent to inhibit reactivity and interaction with the support must first be assessed. Pt nanoparticles capped by poly(vinylpyrrolidone) (PVP), and those from which the PVP is removed by UV light exposure, are investigated for two reactions, the hydrogenation of ethylene and the oxidation of methanol. It is shown that prior to PVP removal the particles are moderately active for both reactions. Following removal, the activity for the two reactions diverges, the ethylene hydrogenation rate increases 10-fold, while the methanol oxidation rate decreases 3-fold. To better understand this effect the capping agent prior to, and the residual carbon remaining after UV treatment are probed by sum frequency generation vibrational spectroscopy. Prior to removal no major differences are observed when the particles are exposed to alternating H2 and O2 environments. When the PVP is removed, carbonaceous fragments remain on the surface that dynamically restructure in H2 and O2. These fragments create a tightly bound shell in an oxygen environment and a porous coating of hydrogenated carbon in the hydrogen environment. This observation explains the divergent catalytic results. Reaction rate measurements of thermally cleaned PVP and oleic acid capped particles show this effect to be independent of cleaning method or capping agent. In all this demonstrates the ability of the capping agent to mediate nanoparticle catalysis.With this established the hydrogenation of furfural by Pt supported on SiO2 and TiO2 was investigated by an approach combining reaction studies with SFG in order to gain molecular level insight into the nature of the metal-support interaction. This is the first instance of SFG being 2 used to probe the factors governing selectivity in a supported catalyst system. This work revealed that TiO2 possessed sites, that while inactive without Pt, became highly active for the selective conversion of furfural to furfuryl alcohol. By SFG a TiO2 bound intermediate species was identified that could explain the highly selective nature of the reaction by Pt/TiO2. In combination with density functional theory calculations it was determined that furfural bound favorably to oxygen vacancy sites on the TiO2 surface through the aldehyde oxygen, which in turn activated the aldehyde group for hydrogenation by a charge transfer mechanism. This intermediate could then react with spillover hydrogen from the Pt surface...