Generating New Product Ideas: An Initial Investigation of the Role of Market Information and Organizational Characteristics

Abstract

Although product innovation is widely recognized as crucial to the success of organizations, the literature still contains certain gaps that limit our understanding of successful product innovation. These gaps include a lack or research employing a decompositional approach (i.e., analysis of the drivers at each stage of the process) to studying product innovation and a related lack of research investigating the effect of organizational characteristics on specific stages of the product innovation process. The authors attempt to close these gaps by developing and testing a model examining the moderating effects of organizational characteristics on the relationship between the amount of market information gathered and the number of new product ideas generated by work groups in organizations. The study findings provide insights into the types of organizational structure and climate characteristics that can have an impact on the relationship between amount of market information and new product idea generation.

Customer orientation on new product activities and performance from the contract manufacturer’s viewpoint

“…Previous research has supported the notion that a marketoriented culture drives NPD activities; market orientation has positive effects on idea generation and creation as well as market testing, and facilitates the identification of new market opportunities (Atuahene-Gima, 1995;Troy, Szymanski & Varadarajan, 2001). Customer orientation is a foundation of market orientation (Narver & Slater, 1990).…”

Ideias para a inovação: um mapeamento sistemático da literatura

“…Papers by as Satzinger et al (1999) and Cheung et al (2008) study the effect that bank of ideas have on new ideas. Satzinger et al (1999) found out that individuals tend to generate ideas that match the relationship paradigm of ideas given to them as a stimulus.…”

“…Satzinger et al (1999) found out that individuals tend to generate ideas that match the relationship paradigm of ideas given to them as a stimulus. As a complement, the work of Cheung et al (2008), who studied knowledge repositories based on intranet, concluded that the reuse of the resulting knowledge of these repositories inhibit the creative performance of individuals.…”

“…Adequate selection criteria (1): Rietzschel et al (2009). Baker et al (1985); Cheung et al (2008);Hill & Birkinshaw (2010);Satzinger et al (1999).…”

Propuesta De Un Modelo De Gestión De Ideas Adaptado a Las Características Organizativas Y De Innovación De Las Empresas. El Caso De La Comarca De La Safor

“…La innovación es reconocida como un proceso acumulativo y complejo que incluye varias fases como son la generación de la idea, su evaluación, el desarrollo de un proceso/producto/servicio y su comprobación y el lanzamiento del mismo (Troy, Szymanski y Varadarajan, 2001). De entre ellas, la generación de la idea es considerada una actividad crítica en el desarrollo de innovaciones y en ella centramos nuestra propuesta.…”