“…At the same time, masculinized ideals such as cost‐efficiency, competitiveness and leadership have gained importance, contradicting the abovementioned female emotional dispositions. Women thus suffer ‘through feelings of guilt and incompetence’ (Husso & Hirvonen, , p. 44), which again restricts their career aspirations (Miller, ). The third strand of literature stresses the possibility of a ‘masculinization of emotions’ (Lewis & Simpson, ; Sauer & Penz, ) as emotional labour that counts as masculine is valued much higher than emotional labour considered as feminine (Lewis, , p. 579).…”