Gender Roles Construction through Transitivity in Indonesia’s Facial Care Advertisement for Woman

Abstract

The article is aimed to reveal how the facial-care advertisement for Indonesian woman describe the gender roles in Indonesia. The facial-care advertisement texts for Indonesian women are analyzed using SFL devices, particularly transitivity analysis. The result shows that from six processes in transitivity analysis, only three processes are found in the Indonesian woman's facial-care advertisement. Material processes are dominantly found as 9 data, 4 data of relational process found and 2 data of mental process found.