2009
DOI: 10.1177/107769900908600105
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Gender Mainstreaming in International News: A Case Study of the Inter Press Service

Abstract: From 1994 to 1999, the global news agency Inter Press Service (IPS) implemented a gender mainstreaming policy in its newsrooms. This study examined organizational changes and news coverage that IPS advocated, as well as methods employed to bring about these changes. It shows that IPS has not been able to mainstream gender into all aspects of the organization and news coverage, and it considers reasons for the lacking implementation of the policy, while documenting IPS's efforts to improve women's access and re… Show more

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Cited by 5 publications
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“…Even male athletes are more quoted in an article focusing on female athletes; whereas according to Kane, quoting Cunningham et al (2004),"the mass media have become one of the most powerful institutional forces for shaping values and attitutes in modern culture". Nevertheless, there are also media institutions that consciously implement a gender mainstreaming policy in their newsroom, as according to (Geertsema, 2009) have been conducted by Inter Press Service since 1994.…”
Section: Introductionmentioning
confidence: 99%
“…Even male athletes are more quoted in an article focusing on female athletes; whereas according to Kane, quoting Cunningham et al (2004),"the mass media have become one of the most powerful institutional forces for shaping values and attitutes in modern culture". Nevertheless, there are also media institutions that consciously implement a gender mainstreaming policy in their newsroom, as according to (Geertsema, 2009) have been conducted by Inter Press Service since 1994.…”
Section: Introductionmentioning
confidence: 99%
“…An alternative proposition-in the industry as well as the academy-has been that for news content to change, women must move into leadership positions in the newsroom and/or the fundamental structures of news institutions must change. Margaretha Geertsema (2009) assessed the outcomes of the "gender mainstreaming" policy of the Inter Press Service, a global news agency focusing on development communication, whose goal was to normalize employment of women at all levels of the organization and coverage of women's issues in all news content. Drawing on cultural globalization theory, Geertsema concluded that while the concept was well received in theory, in practice the news reporting and content remained predominantly male-driven.…”
mentioning
confidence: 99%