“…The modern society participants impose on additional installation of rewards and punishments under the influence of various media. On the one hand, the search for the ideal partner, searching for the ideal person (Karabulatova, 2013, p. 793;Khachmafova, Karabulatova, Luchinskaya & Osipov 2015;Ostrovskaya, Karabulatova, Khachmafova, Lyaucheva & Osipov, 2015& Karabulatova, Khachmafova, Bricheva, Nescheretova & Bersirova, 2015. On the other hand, is self-blame and punishment in violation of accepted norms (Ostrovskaya, Karabulatova, Khachmafova, Lyaucheva & Osipov, 2015;Khairullina N.G.…”