2019
DOI: 10.3926/hdbr.244
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Gender equality: a tool for legitimacy in the fast fashion industry

Abstract: Gender equality is an extremely important issue for all businesses, nevertheless the fast fashion industry, which targets mainly the female population, faces major challenges related to women wellbeing and labor rights, employees professional and personal development. The objective of this paper is to analyse how three leading fast fashion companies include gender equality in their sustainability reports as part of their communication strategy and as a tool for legitimations. The main findings show that fast f… Show more

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Cited by 18 publications
(15 citation statements)
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“…Thus, these crucial factors help translate women's autonomy in improving the green economy globally. Finally, previous studies evaluated the United Nations SDG-5 with different socio-economic factors [24][25][26][27][28]. These studies showed that gender equality is vital to achieving food security, sustainable outcomes, economic growth, political decisions, and poverty reduction.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Thus, these crucial factors help translate women's autonomy in improving the green economy globally. Finally, previous studies evaluated the United Nations SDG-5 with different socio-economic factors [24][25][26][27][28]. These studies showed that gender equality is vital to achieving food security, sustainable outcomes, economic growth, political decisions, and poverty reduction.…”
Section: Literature Reviewmentioning
confidence: 99%
“…The categories of the codes were defined and selected taking into consideration the items included in the following sources: "SDG 5", indicators (UN Global Compact, n.d.); "Gender-related Development Index", "Development Index and Gender Empowerment Measure" and the "Gender Gap Index" (GGI) prepared by the World Economic Forum (2020). Likewise, the items used in Demetriades (2007), and previous researches on gender equality such as: Dijkstra and Hanmer (2000); Furlotti et al, (2019); Galbreath (2018); and Miotto and Vilajoana-Alejandre (2019). These indicators are the benchmark for measuring and evaluating changes and are usually numbers, facts, opinions, etc.…”
Section: Methodsmentioning
confidence: 99%
“…We used the CADQAS software Atlas.ti to perform the analysis of the content and systematize the data (Raigada, 2002;Miotto & Vilajoana-Alejandre, 2019).…”
Section: Methodsmentioning
confidence: 99%
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“…Legitimacy theories recognise CSR communication practices as a method to reduce the gap of information between managers and stakeholders, so firms need to invest in it to establish trust (El-Bassiouny et al, 2018). One of the main communication tools that companies use for corporate legitimacy are sustainability reports (Miotto & Vilajoana-Alejandre, 2019). In the same way, legitimacy may affect the decision of managers as to whether to implement sustainability in an organisation (Thomas & Lamm, 2012).…”
Section: Journal Of Sustainabilitymentioning
confidence: 99%