Gender Effects on the University Selection Process

Shank, Matthew D.; Beasley, Fred

doi:10.1300/j050v08n03_05

Cited by 21 publications

(39 citation statements)

References 6 publications

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“…This result is consistent with much earlier work (Barcelona & Ross, 2002;Young et al, 2003;Frauman, 2005;Miller et al, 2008;Arslan, 2014). However, gender was not found a statistically significant determinant of students' campus sports and cultural facility satisfaction in accordance with some selected studies (Shank & Beasley, 1998;Frauman, 2005;Clemes et al, 2008;Sökmen, 2011, Moosmayer & Siems, 2012 in the literature. In contrast to some earlier studies (Terzioğlu & Yazıcı, 2003;Müderrisoğlu et al, 2005), the results in the present study indicated higher income students were less likely to have higher satisfaction.…”

Section: Discussionsupporting

confidence: 80%

“…In contrast, some past research (Barcelona & Ross, 2002;Terzioğlu & Yazıcı, 2003;Young et al, 2003;Zizzi et al, 2004;Balcı & İlhan, 2006;Tekin et al, 2007;Miller et al, 2008;Lindsey et al, 2009;Lindsey, 2012;de Jager & Gbadamosi, 2013) found that male students were more likely to be participants and other earlier studies (Watson II et al, 2006;Miller et al, 2008;Milton & Patton, 2011) showed that lower-division students (freshmen and sophomores) were more likely to participate in campus recreational facilities. However, earlier research (Shank & Beasley, 1998;Frauman, 2005;Clemes et al, 2008;Sökmen, 2011;Moosmayer & Siems, 2012) indicated that there were no differences in the perceived importance of quality of campus life facilities with respect to students' gender. Marital status was also a contributing indicator, while results of a number of studies (Terzioğlu & Yazıcı, 2003;Frauman, 2005;Miller et al, 2008) revealed that married students were less likely to participate in campus recreational programs.…”

Section: Review Of Related Literaturementioning

confidence: 96%

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Predicting Student Satisfaction with an Emphasis on Campus Recreational Sports and Cultural Facilities in a Turkish University

Çelik¹,

Akyol²

2015

IES

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The main purpose of this paper was to determine the predictors of student satisfaction focusing on campus recreational sports and cultural facilities. The present study utilized data from a written-questionnaire administered to one thousand adult undergraduate students. The dependent variable used in predicting student satisfaction was satisfaction levels of the respondents. Due to the ordinal nature of the dependent variable, an ordered logit model was performed to determine demographic and socio-economic determinants of campus sports and cultural facility satisfaction. Ordered logit estimation results revealed that younger aged, higher income, tuition loan holder, classical or folk music listener students studying in social sciences were less likely to have higher satisfaction than their counterparts. In addition, for many selected services, most of the students declared their dissatisfaction. Although there is an increasing number of studies conducted on student satisfaction in the existing literature, studies focusing on campus sports and cultural facility satisfaction are limited. This study is probably the first attempt to examine the predictors of campus sports and cultural facility satisfaction in northeastern Turkey using one of the categorical data estimation method.

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Section: Discussionsupporting

confidence: 80%

Section: Review Of Related Literaturementioning

confidence: 96%

Predicting Student Satisfaction with an Emphasis on Campus Recreational Sports and Cultural Facilities in a Turkish University

Çelik¹,

Akyol²

2015

IES

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“…However, in the case of academic standards, comprehensive answers may only be made available when the individual begins his/her search for employment. In a study by Warwick and Mansfield (2003), several authors (Admissions Marketing Group, 1985;Krukowski, 1985;Sekely and Yates, 1991;Shank and Beasley, 1998;Widdows and Hilton, 1990) found the quality of academic staff, quality of majors of interest, and overall academic reputation as being the most important factors when prospective students and their parents engage in the process of assessing functional risk.…”

Section: Perceived Risk In Higher Education Brand Managementmentioning

confidence: 99%

“…so that their financial input is deemed acceptable. According to Warwick and Mansfield (2003), Chapman (1993) and Shank and Beasley (1998) found cost to be one of the most important factors in the college selection process. Similarly, Freeman (1984) found that financial aid also influenced this process, with the exception of high income (i.e.…”

Section: Perceived Risk In Higher Education Brand Managementmentioning

confidence: 99%

Marketing the Institution to Prospective Students – A Review of Brand (Reputation) Management in Higher Education

Beneke¹

2010

IJBM

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This article considers an overview of brand (reputation) management in higher education, with a focus on South Africa. The literature paints a picture necessitating a proactive stance on maximizing the appeal of the institutional brand so as to recruit desirable students and ensure that the institution's strategic goals are achieved. Inherent in this approach is embracing the competitive challenge, effecting internal remedies and thereafter ensuring that all branding elements are cohesively aligned. Findings suggests that just like any other brand, an institutional brand has the effect of reducing perceived risk for consumers (the students) and allowing the institution a degree of stability in the market place. However, marketers of institutional brands are cautioned against the multiplicity effect, whereby the multifaceted brand can prove challenging to manage. Lastly, a South African framework is reviewed as a means to achieve the above.

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“…Physical safety of the girls, especially when they have to travel a long distance to school is the other reasons that impede girls' education [8]. Two studies, reference [45] and reference [46] have measured differences in this college selection criterion between college men and women, the results, college women believed location was more important as a selection criterion than college men.…”

Section: Placementioning

confidence: 99%

Engineering a Woman: Marketing Opportunities and Challenges in India

Mahajan¹

2017

AJMSE

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Abstract:Engineering plays a key role in supporting the growth and development of a country's economy as well as in improving the quality of life for citizens. Most of developed countries witnessed economic growth with the contribution of women in engineering field. In developing countries like India women remained under-utilized resource. Women in engineering are probably the single best investment that can be made in the developing world. There is clearly room for improvement -not only in recruiting women into engineering, but also in retaining and promoting those women who wish and do enter the profession. This study was designed to investigate a perception and determination of undergraduate women towards accessing Engineering Education. The study has highlighted women's perceptions and experiences on accessing engineering education through institute's Marketing Mix strategies which enables women to take up strategic positions to enjoy success in engineering education and career. Findings of this study revealed that women students in engineering are better satisfied and act of referring services/program to others is higher than men students in terms of numbers for a particular set of marketing mix applied to gender. A qualitative research survey through a structured questionnaire for the students who are studying or have recently completed their engineering education from reputed engineering institutes affiliated to the North Maharashtra University, Jalgaon, India was conducted. The study discloses women's approach to engineering education in terms of marketing mix; program, price, place, promotion, people, physical evidence and process. Women tended to rate most the marketing criteria as having a higher level of importance than men. Women needed more communal support while making decision making of selection of engineering education. The survey is delimited to the engineering education belonging to North Maharashtra University, Jalgaon and Khandesh region, a rural part of India. Findings of the study will be useful for the institutes and direct and indirect service providers of engineering education in developing a communication program and should be utilized and integrated into all aspects of the marketing program to attract women in engineering.

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Gender Effects on the University Selection Process

Cited by 21 publications

References 6 publications

Predicting Student Satisfaction with an Emphasis on Campus Recreational Sports and Cultural Facilities in a Turkish University

Predicting Student Satisfaction with an Emphasis on Campus Recreational Sports and Cultural Facilities in a Turkish University

Marketing the Institution to Prospective Students – A Review of Brand (Reputation) Management in Higher Education

Engineering a Woman: Marketing Opportunities and Challenges in India

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