Gender differences in the perceived risk of buying online and the effects of receiving a site recommendation

Extending TPB and TAM to mobile viral marketing: An exploratory study on American young consumers’ mobile viral marketing attitude, intent and behavior

“…It is somewhat consistent with previous studies that discovered female consumers are more likely to engage in eWOM communication on the Internet. 43,44 However, caution should be exercised when we generalize that young female Americans are more likely to pass along mobile viral content than young male Americans as a great majority of our respondents (68.6 per cent) was female.…”

Clothing Retail Channel Use and Digital Behavior: Generation and Gender Differences

“…Males trust the internet more and have higher online satisfaction levels than females. Similarly, Garbarino and Strahilevitz (2004) reveal that women perceive a high level of risk from online www.scholink.org/ojs/index.php/jbtp Journal of Business Theory and Practice Vol. 4, No.…”

Dimensions of Internet Commerce Trust

“…Thus, issues of risk, reliability, privacy, security, and control of information emerge as key variables in Internet trust development. These issues dominate firm-specific or websitespecific trust research (e.g., Sultan et aI., 2002;Yoon, 2002;Garbarino & Strahilevitz, 2004), and we posit that many of these same issues are relevant in ICT as well.…”