Gender differences in online auctions

Hou, Jianwei; Elliott, Kevin M.

doi:10.1016/j.elerap.2016.04.004

Cited by 32 publications

(37 citation statements)

References 88 publications

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“…Previous literature has highlighted the importance of social motivations for online customers (Hou and Elliott, 2016;Li, Chung and Fiore, 2017): online consumers' enjoyment of their shopping experience due to their social interactions with other shoppers, family and friends (Hou and Elliott, 2016). So, the online purchasing process is not an isolating experience for many but rather one with much interpersonal communication, which in turn influences the consumer's perception of the website (Li, Chung and Fiore, 2017).…”

Section: Favourable Attitudes Will Positively Influence Intentions Tomentioning

confidence: 99%

Consumer to Consumer (C2C) Online Auction Transaction Intentions: an Application of the Theory of Planned Behaviour

McLaughlin¹,

Bradley

Verner³

et al. 2017

DBSBR

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There has been a dramatic growth of individuals using online auctions especially within Summary statement of contributionsThe discovery of attitudes, personal abilities, trust and intentions as influential factors within the current research further highlights the need for online auction site marketing messages that emphasise aspects, like convenience and ease of use, while enhancing consumer confidence in the service provider. The attitude and satisfaction related variables identified in the current research are invaluable in terms of attracting new online auction site consumers, and retaining the existing consumer base.

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Section: Favourable Attitudes Will Positively Influence Intentions Tomentioning

confidence: 99%

Consumer to Consumer (C2C) Online Auction Transaction Intentions: an Application of the Theory of Planned Behaviour

McLaughlin¹,

Bradley

Verner³

et al. 2017

DBSBR

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“…Previous studies have concluded that males and females differ in information process and decision making (Kim et al, 2007). Therefore, understanding online users' preferences from a gender perspective has important implications for online retailers (Hou & Elliott, 2016). For instance, marketers may benefit by creating gendersensitive website content and presentation, and advertisers could develop gendersensitive online communication strategies.…”

Section: Discussionmentioning

confidence: 99%

Application of text mining techniques to the analysis of discourse in eWOM communications from a gender perspective

Teso

Olmedilla

Torres

et al. 2018

Technological Forecasting and Social Change

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Application of text mining techniques to the analysis of discourse in eWOM communications from a gender perspective http://researchonline.ljmu.ac.uk/id/eprint/8002/ Article LJMU has developed LJMU Research Online for users to access the research output of the University more effectively. Teso, E, Olmedilla, M, Martínez Torres, R and Toral, S (2018) Application of text mining techniques to the analysis of discourse in eWOM communications from a gender perspective. Technological Forecasting and Social Change. Abstract:The emergence of online user-generated content has raised numerous questions about discourse gender differences as compared to face-to-face interactions. The intended gender-free equality of Internet has been challenged by numerous studies, and significant differences have been found in online communications. This paper proposes the application of text mining techniques to online gender discourse through the analysis of shared reviews in electronic word-of-mouth communities (eWOM), which is a form of user-generated content. More specifically, linguistic issues, sentiment analysis and 2

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“…The sample consists of 76 percent of female respondents with 24 years average age (see Table 1). We choose more female respondents because obsessive-compulsive buying is more common in females than in males (Hou and Elliott, 2016). Since young buyers in China form a market which is growing bigger in number and richer in wealth, it is hence useful to investigate their hedonic shopping behavior (Mangleburg et al, 2004).…”

Section: Survey Methods and Data Collectionmentioning

confidence: 99%

Young Buyers: Shopping Enjoyment and Obsessive-Compulsive Buying

2019

EJBM

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The purpose of this paper is to evaluate the relationship between hedonic shopping motivations and obsessivecompulsive shopping behavior from youngsters' perspective. The study is based on the survey of 615 young Chinese buyers (mean age=24) and analyzed through Structural Equation Modelling (SEM). The findings show that adventure seeking, gratification seeking, and idea shopping have a positive effect on obsessive-compulsive buying, whereas role shopping and value shopping have a negative effect on obsessive-compulsive buying. However, social shopping is found to be insignificant to obsessive-compulsive buying. The study has a number of implications. Marketers should display more information about latest trends and fashions, as young buyers are found to shop for ideas and information. Managers should design the layouts with more exciting and impressive features, as these buyers are found to shop for adventure and gratification. Salesmen should take greater care into consideration while offering them to buy products such as gifts, souvenir etc. for their dear ones, as these buyers are less likely to enjoy buying for others. Moreover, business managers should less rely on discount promotions, as this consumer segment is found to be less likely to shop for discounts and bargains. This study contributes to the literature by investigating the relationship between hedonic shopping motivations and obsessive-compulsive buying of young Chinese buyers, which is found to be lacking in the literature so far according to the best of authors' knowledge.

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Gender differences in online auctions

Cited by 32 publications

References 88 publications

Consumer to Consumer (C2C) Online Auction Transaction Intentions: an Application of the Theory of Planned Behaviour

Consumer to Consumer (C2C) Online Auction Transaction Intentions: an Application of the Theory of Planned Behaviour

Application of text mining techniques to the analysis of discourse in eWOM communications from a gender perspective

Young Buyers: Shopping Enjoyment and Obsessive-Compulsive Buying

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