Application of text mining techniques to the analysis of discourse in eWOM communications from a gender perspective http://researchonline.ljmu.ac.uk/id/eprint/8002/ Article LJMU has developed LJMU Research Online for users to access the research output of the University more effectively. Teso, E, Olmedilla, M, Martínez Torres, R and Toral, S (2018) Application of text mining techniques to the analysis of discourse in eWOM communications from a gender perspective. Technological Forecasting and Social Change.
Abstract:The emergence of online user-generated content has raised numerous questions about discourse gender differences as compared to face-to-face interactions. The intended gender-free equality of Internet has been challenged by numerous studies, and significant differences have been found in online communications. This paper proposes the application of text mining techniques to online gender discourse through the analysis of shared reviews in electronic word-of-mouth communities (eWOM), which is a form of user-generated content. More specifically, linguistic issues, sentiment analysis and 2
Women have traditionally been under-represented in the global sports media in terms of the amount of coverage dedicated to women's sport compared to men's. There have also been qualitative differences in the manner of reporting of women's and men's sports, reflecting the patriarchal attitudes dominant in society. This article explores the extent to which these traditional differences exist today in the Spanish print media. Drawing on data analysed from a sample of Spanish newspapers during the summer Olympic Games of 2004 in Athens, we carried out an empirical analysis of the amount of coverage dedicated to women's sports and research of a more qualitative nature which focuses on a detailed evaluation of the narratives employed, the images published and the political commentary surrounding women's events and female athletes. While the gender gap in the coverage of the Olympic Games in Spain is narrowing and ideologies regarding masculinity and femininity are gradually changing, gendered discursive strategies and subtexts prevent this process from evolving further.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.