Gender differences in information search strategies for a Christmas gift

Laroche, Michel; Saad, Gad; Cleveland, Mark; Browne, Elizabeth

doi:10.1108/07363760010349920

Cited by 161 publications

(122 citation statements)

References 52 publications

Supporting

Mentioning

104

Contrasting

Unclassified

Order By: Relevance

“…These differences support the findings that men are characteristically functional, impulsive shoppers while women are typically hedonic, organized shoppers (Hu & Jasper, 2004;Men buy, women shop, 2007;Wiedmann, Walsh, & Mitchell, 2001). Males report being confused by overchoice (Bakewell & Mitchell, 2004;Cleveland et al, 2003), while females conduct more product search and product/price comparisons (Cleveland et al, 2003;Dennis & McCall, 2005;Laroche, Saad, Cleveland, & Browne, 2000). Men often purchase well-known brands to reduce confusion brought on by overchoice and are less focused on promotions than women (Neff, 2011;Wiedmann et al, 2001); however, Brosdahl & Carpenter (2011) found male participants to be price conscious and brand loyal.…”

Section: Gendersupporting

confidence: 73%

Smart Shoppers’ Purchasing Experiences: Functions of Product Type, Gender, and Generation

Atkins¹,

Hyun²

2016

IJMS

View full text Add to dashboard Cite

Today's consumers want to feel smart while shopping by minimizing the costs associated with shopping trips (e.g., time, effort, or money) and maximizing the benefits (e.g., convenience, ease, or finding the right product). This study examined whether smart purchasing experiences (i.e., effort and time saving, money saving, and making the right purchase) differ by product type, gender, and generation, after adjusting to the same levels of search and planning that were made before purchasing. Using 1474 respondents drawn by an online consumer panel, a series of ANCOVAs along with MANCOVA revealed that members of different genders and generational cohorts, when purchasing different product types, demonstrate distinct smart shopping purchase experiences in terms of saving time/effort, saving money, and making the right purchase. Specific suggestions are made for marketers to target each consumer and product group.

show abstract

Section: Gendersupporting

confidence: 73%

Smart Shoppers’ Purchasing Experiences: Functions of Product Type, Gender, and Generation

Atkins¹,

Hyun²

2016

IJMS

View full text Add to dashboard Cite

show abstract

“…The ads used in Darley and Smith's (1995) study were about 'female' products such as weighing scales and electric blankets, possibly causing men to feel less interested-which in turn may have led them to process the information less comprehensively. Similarly, the results from the Laroche et al (2000) study show that "Shopping is still an activity in which the female plays a dominant role" (p. 504), suggesting that men might use heuristic cues when shopping for a gift because they are not interested in shopping itself. Thus, it may be that the reported differences can be at least in part attributed to gender differences in interests rather than to gender differences in information processing.…”

Section: Introductionmentioning

confidence: 85%

“…For example, a study by Laroche, Saad, Cleveland, and Browne (2000) showed that when shopping for a gift, women's information search process was more systematic and comprehensive than men's. Men on the other hand tended to rely more on heuristic strategies-such as relying on brand names and product price, or directly consulting a sales clerk to quickly obtain what was needed.…”

Section: Introductionmentioning

confidence: 99%

Gender Differences in Adolescent Advertising Response: The Role of Involvement and Message Claim

Massar

Buunk²

2013

PSYCH

View full text Add to dashboard Cite

This study investigates whether gender differences in adolescents' advertising judgments and purchase intentions are due to their level of involvement with the advertised product, and with the claim made in the ad, i.e. whether evaluative versus factual message claims are used. Male (n = 115) and female adolescents (n = 127) were randomly assigned to a mixed design. They read either factual or evaluative ads (between-subjects variable) about a product within and about a product outside their area of interests (within-subjects variable). Results show that when an ad contained a description of a high involvement product (i.e. the youth magazine), adolescent females were persuaded most by factual information, whereas when the ad contained a description of a low involvement product (the sports magazine), they were persuaded more by evaluative information. Adolescent males overall indicated a more positive attitude towards a high involvement product, but were equally persuaded by evaluative and factual information. We conclude that gendered advertising responses do exist, and that the level of involvement with the product advertised determines which type of message claim-factual versus evaluative-is most effective for each gender. Discussion focuses on theoretical and practical implications of these results.

show abstract

“…Rocha et al (2005) had also experienced different requirements for clothing and fashion products based upon age and gender. Laroche et al (2000) had found gender differences in relation to acquisition of in-store information for buying Christmas clothing gifts. Vankatesh and Morris (2000) studied the moderating role of gender in the adoption of a new software system.…”

Section: Literature Reviewmentioning

confidence: 99%

Mobile Handset Buying Behavior of Different Age and Gender Groups

Singh¹,

Goyal²

2009

IJBM

View full text Add to dashboard Cite

The prime objective of the study was to understand the variation in the importance given by different age and gender groups to the select factors while buying mobile handsets in India. The study concludes that the mobile handset users of age group of 18-30 years are less price sensitive than consumers of other groups; rather they consider 'physical appearance', 'brand', 'value added features', and 'core technical features' more important than users of any other age groups. On the contrary, the consumers of age group 50 years and above have given greater importance to 'price' than consumers of other age groups. There were significant differences between different age groups as regards to the importance given to all the factors except 'post -purchase services'. The difference was highest for the 'brand' closely followed by 'core technical features' of the handset. Gender differences have also existed for these factors.

show abstract

Gender differences in information search strategies for a Christmas gift

Cited by 161 publications

References 52 publications

Smart Shoppers’ Purchasing Experiences: Functions of Product Type, Gender, and Generation

Smart Shoppers’ Purchasing Experiences: Functions of Product Type, Gender, and Generation

Gender Differences in Adolescent Advertising Response: The Role of Involvement and Message Claim

Mobile Handset Buying Behavior of Different Age and Gender Groups

Contact Info

Product

Resources

About