1987
DOI: 10.2307/2071182
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Gender, Consciousness, and Social Change: Rethinking Women's World War II Experience

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Cited by 15 publications
(2 citation statements)
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“…Tobias (1997: 53) describes Rosie the Riveter as having 'movie-star looks, hair pulled up in a colorful bandanna, sleeves rolled high, ready to take rivet gun in hand', and in her newly designed workwear, 'she was cajoled into taking one of those dirty wartime jobs-out of patriotism and boredom (or both)'. However, in its initial publication the poster was far from being used as an empowerment tool for women and it had been forgotten for many years after the war (Kimble and Olson, 2006;Milkman, 1987). It was only after the 1960s with the onset of the second wave feminism movement that the Rosie the Riveter images reappeared with a new purpose to empower women rather than being a propaganda tool and the 'We Can Do It!'…”
Section: / 18mentioning
confidence: 99%
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“…Tobias (1997: 53) describes Rosie the Riveter as having 'movie-star looks, hair pulled up in a colorful bandanna, sleeves rolled high, ready to take rivet gun in hand', and in her newly designed workwear, 'she was cajoled into taking one of those dirty wartime jobs-out of patriotism and boredom (or both)'. However, in its initial publication the poster was far from being used as an empowerment tool for women and it had been forgotten for many years after the war (Kimble and Olson, 2006;Milkman, 1987). It was only after the 1960s with the onset of the second wave feminism movement that the Rosie the Riveter images reappeared with a new purpose to empower women rather than being a propaganda tool and the 'We Can Do It!'…”
Section: / 18mentioning
confidence: 99%
“…It was only after the 1960s with the onset of the second wave feminism movement that the Rosie the Riveter images reappeared with a new purpose to empower women rather than being a propaganda tool and the 'We Can Do It!' message was adopted by feminist groups, making Rosie an authentic feminist icon (Milkman, 1987;English, 2015).…”
Section: / 18mentioning
confidence: 99%