“…Angwin and Vaara (2005) argue for a need in research to move from the prevailing cultural perspective, being the dominant paradigm in studies of M&A integration, towards new concepts and angles. Examples of alternative studies of integration is to take a sensemaking perspective (Jisun, Engleman, & Van de Ven, 2005;Vaara, 2003;Vaara, Tienari, & Björkman, 2003), studies of identity (Kleppestø, 1993;Vaara, Tienari, & Säntti, 2003), gender (Tienari, Søderberg, Holgersson, & Vaara, 2005), ambiguity (Risberg, 1999) and to include language, narratives and discursive perspectives (Gertsen & Søderberg, 2000;Vaara & Tienari, 2002). Thus, there has been an expressed need for cultural studies of various kinds and the use of qualitative methods to understand processes in merging organizations.…”