Gender and generational differences in omnichannel shopping travel decisions: What drives consumer choices to pick up in-store or ship direct?

Factors for Customers’ AI Use Readiness in Physical Retail Stores: The Interplay of Consumer Attitudes and Gender Differences

“…The foundational work by Meuter et al [12] provides a comprehensive framework that underscores the influence of individual differences-including technological anxiety, need for interaction, and demographic characteristics-on technology acceptance. This framework, together with the findings from Joshi et al [59], which indicate that demographic factors significantly impact consumer preferences and acceptance of new retail technologies, suggests that gender might play a mediating role in the relationship between prior experience with AI technologies, perceived risks with AI technologies, self-assessment of consumers' ability to manage AI technologies, and AI use readiness in physical retail stores. Chung et al [71] specifically found that AI models trained on gender-specific data show decreased performance when applied to the opposite gender, emphasizing the significant impact of gender as a mediating factor in AI model efficacy and highlighting its potential implications for AI use readiness in diverse applications.…”

“…This privacy concern is not isolated to AI but extends to related technologies such as the Internet of Things (IoT), as noted by Abed [54], suggesting a broader apprehension towards digital technologies' encroachment on personal privacy. Further exploration by Joshi et al [59] into the dynamics of retail system reliability and trust elucidates the integral role of perceived security and trustworthiness in consumer decision-making processes, particularly in AI use readiness. This body of work collectively underscores a significant barrier to AI use readiness in physical retail stores: the perceived risks regarding confidentiality and privacy.…”