Gemeinschaft und Gesellschaft

Stakeholder mapping of CSR in Switzerland

“…This would be based on mutual concerns and interests, such as liberalism and an environment of voluntarism and trust, all of which were found in this research. As shown in other studies (Campbell, 2006;Drews, 2010;Berger et al, 2012;Gentile, 2012), there is a movement towards greater stakeholder engagement. Hence, SMEs should also be part of this multi-stakeholder dialogue to give a voice to their strengths mainly based on their informal and liberal approach to CSR and to their concerns within Swiss CSR.…”

“…Code of Conducts, CSR or sustainability reports), which could be traced back to the need to increase stakeholder engagement and dialogue to sustain competitive advantage. As Gentile and Lorenz (2012), Gentile (2012), Samuel et al (2012) and Lorenz and Spescha (2012) showed in a set of comparative studies, Swiss CSR seems to be mainly driven by traditional values and ethics. Similar to many European countries Moon, 2004, 2007), strategic or "explicit" CSR is still very seldom in Switzerland; on the contrary, it is solely internally communicated and inter-sector CSR relationships (e.g.…”