“…G. Kim, Eves, & Scarles, 2009;Quan & Wang, 2004;Sims, 2009;Tikkanen, 2007;Zahari, Jalis, Zulfifly, Radzi, & Othman, 2009). Several researchers have also considered food as one of the most important elements in tourists' destination choice and decision to travel (Y. H. Kim, Yuan, Goh, & Antun, 2009;Zahari et al, 2009). The increasing popularity of world food as a critical tourism component (Cohen & Avieli, 2004;Hall & Sharples, 2003;Henderson, 2004Henderson, , 2009Hjalager & Richards, 2002;Quan & Wang, 2004) is continually inspiring studies on food, hospitality and tourism.…”