“…Also, traditional agricultural and food products can include products of producers engaged in the production and processing of "ecological" products, "healthy" food, and other products. The production of authentic agri-food products may include the production of meat, milk, eggs, and their products, the cultivation of fruits and vegetables in a particular territory, confectionery, production and processing of mushrooms, game (Rodojka et al, 2011), and other indigenous products characteristic for Serbia, authentic dishes and drinks (Banjac et al, 2016). In the European Union, the production of protected products is increasingly the focus for the use of geographical indications, because such products differ in the international market, on one hand improving the competitiveness and profitability, while on the other hand there is growth in consumer interest in quality and traditional products -especially produce and foodstuffs with specific, recognizable characteristics which are related to the geographical origin and by the method of production (Hajdukiewicz, 2014).…”