Long-lasting changes in cellular functions require reprogramming of protein synthesis as a result of cell signaling events that influence nuclear transcription and͞or the fate of the transcribed mRNAs, ultimately leading to changed mRNA availability to the ribosome. Posttranscriptional mechanisms are emerging as key controllers of gene expression (reviewed in refs. 1 and 2) and are postulated to be critical for the localized changes in protein levels involved in cell differentiation and in the maintenance of the differentiated phenotype, especially in polarized cells such as neurons (3). Modulation of mRNA decay appears to be an efficient posttranscriptional way of controlling expression, because small changes in mRNA half-life can radically alter the abundance of a given mRNA and the amount of the relevant protein (4). Indeed, the decay rates of many mRNAs are governed by defined sequence determinants and by RNA-binding proteins (RBPs) acting on these determinants. The best-characterized regulative cis motifs in mammalian mRNAs are the AREs (adenine-and uridine-rich elements), which are found in the 3Ј UTRs of mRNAs endowed with a rapid response to cell environmental stimuli, as in many cytokines and oncogenes (reviewed in ref. 5).In the human genome, a general ARE consensus is present in 5-8% of expressed genes (6), and it represents a docking site for RBPs controlling mRNA stability, probably by modulation of exosome activity (7). ARE-dependent mRNA decay has been shown to be a target of at least two signaling cascades. The first is the p38 mitogen-activated protein kinase (MAPK)-MAPKAPK2 pathway, which, when activated, stabilizes ARE-bearing interleukin mRNAs (8-10), possibly through inactivation of the ARE-binding, mRNA-destabilizing RBP tristetraprolin (11, 12). The second pathway, which has been less investigated, is triggered by phorbol esters (phorbol 12-myristate 13-acetate, PMA) and calcium ionophore administration to culture cells, leading again to stabilization of ARE-bearing mRNAs (13-19). For its features, this pathway could involve the calcium-and diacylglycerol-regulated PKC isozymes, possibly resulting in the activation of a downstream function able to induce stabilization of ARE-bearing mRNAs. Fifteen years ago, Malter and coworkers (20, 21) identified a factor of Ϸ32 kDa, which they called AUBF for AU-rich binding factor, that was induced to bind ARE sequences after brief PMA treatment or calcium influx and was inactivated by dephosphorylation in peripheral blood mononuclear cells. AUBF was shown to be almost entirely located on polysomes when stimulated (22).ELAV (embryonic lethal abnormal vision) proteins, or Hu antigens, represent the best-studied ARE-binding RBPs and are known from a substantial body of evidence to stabilize target mRNAs in the cytoplasm (reviewed in refs. 23 and 24). In vertebrates, HuB, HuC, and HuD are neuron-specific members of the ELAV family (nELAV proteins), whereas HuR is ubiquitously expressed; all four proteins are highly homologous in sequence, are Ϸ40 kDa in s...