2021
DOI: 10.3127/ajis.v25i0.2979
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Gamifying the gig: transitioning the dark side to bright side of online engagement

Abstract: Gig work has transformed the work culture, globally. It’s sprawl, and popularity has also attracted excellent talent to join the gig workforce, most of which are online. While it has unfolded new avenues to showcase talent, its management irregularities have resulted in more significant dropouts. The study addresses a key research gap investigating the dropouts of gig workers on digital earning platforms by the moderating impact of gamified interventions on online platforms. We have based our arguments and der… Show more

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Cited by 20 publications
(22 citation statements)
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“…Eventually the major stressor causes resource loss and distress. Specifically, the COVID-19 crisis can be considered an external traumatic event that dramatically changes both the ecological and organizational environments and depletes employees’ resources ( Chong et al, 2020 , Yang et al, 2021 , Behl et al, 2021 ). Building upon the COR perspective, researchers have uncovered that fear of COVID-19 can create sleep disturbances among employees because of the depletion of resources while facing pandemic threats ( De Clercq et al, 2021 ).…”
Section: Introductionmentioning
confidence: 99%
See 1 more Smart Citation
“…Eventually the major stressor causes resource loss and distress. Specifically, the COVID-19 crisis can be considered an external traumatic event that dramatically changes both the ecological and organizational environments and depletes employees’ resources ( Chong et al, 2020 , Yang et al, 2021 , Behl et al, 2021 ). Building upon the COR perspective, researchers have uncovered that fear of COVID-19 can create sleep disturbances among employees because of the depletion of resources while facing pandemic threats ( De Clercq et al, 2021 ).…”
Section: Introductionmentioning
confidence: 99%
“…Moreover, continuous threats outside the workplace deplete individuals’ personal resources (both cognitive and emotional). This vicious loss cycle may lead to undermining employees’ ability to assign significant energy to other cognitive consuming tasks and work assignments ( Hobfoll et al, 2001 , Behl et al, 2021 , Behl et al, 2021 ). This, in turn, may increase counterproductive behaviors such as cyberloafing.…”
Section: Introductionmentioning
confidence: 99%
“…Among all the reasons listing down the dark side of the gig work, lack of motivation is the biggest reason that makes gig workers choose a permanent work over gig work (Pichault and McKeown, 2019). Hence it is important to understand the practical ways to engage these gig workers to reduce the dropout and switching rates to other safer jobs with the help of game-based work arrangements (Behl et al. , 2021; Huang et al.…”
Section: Discussion and Future Scope Of The Studymentioning
confidence: 99%
“…The quantitative approach became the basis for this research to prove several hypotheses that were designed (Behl et al, 2021). We apply data interpretation through the Structural Equation Model (SEM) with Analysis of Moment Structure (AMOS) software got from the survey results.…”
Section: Methodology Samplementioning
confidence: 99%