Gamification of collaborative idea generation and convergence

Abstract

Collaborative brainstorming does not always result in more ideas or higher quality ideas than working individually. We designed a system with game elements to incent participation in a collaborative creative idea generation processes of brainstorming followed by a convergence activity. We compared teams using the system with and without game elements to investigate the effect of the elements on collaborative work activities. Preliminary results suggest that game elements can help teams produce more ideas during brainstorming and engage in more discussion during a subsequent convergence activity, without negatively affecting idea quality.

A nagy szabadulás? Csapatépítő megoldások a covid-19 járvány alatt

“…A gamifikáció munkahelyi alkalmazásáról szóló empirikus vizsgálatok eredményeire alapozva állítható, hogy a gamifikáció képes a munkavállalókat motiválni, és ennek nyomán növelni a munkavállalói elkötelezettséget (Schmidt et al, 2015;Yilmaz & O'Connor, 2016), a tanulási kedvet (Stanculescu et al, 2016), valamint a teljesítményt és a szervezeti hatékonyságot (Korn et al, 2015). Ezen túlmutatóan a gamifikáció hatékonyan hozzájárulhat az együttműködés elősegítéséhez, a csapatteljesítmény (Moradian et al, 2014), valamint a munkavállalói jólét (Brouwer, 2016;Pe-Than et al, 2014;Barna & Fodor, 2018a) növeléséhez.…”

Crowdsourced idea generation: The effect of exposure to an original idea

“…For example, rewards can be given to best ideas or most frequent contributors. Consequently, in practice, being exposed to peers' ideas becomes a major mechanism of crowd interaction (Luo & Toubia, 2015;Moradian et al, 2014;Siangliulue et al, 2015). A general observation about existing business crowdsourcing websites is that there is often minimal crowd collaboration in ideation (Majchrzak & Malhotra, 2013;Malhotra & Majchrzak, 2014).…”

“…Crowd interaction in crowdsourcing websites is often ad hoc, with little instruction on crowd collaboration, even though the academic world has proposed specific coordination mechanisms, such as knowledge sharing and integration (Malhotra & Majchrzak, 2014) and idea combination (Ren et al, 2014;Yu & Nickerson, 2011). Consequently, in practice, being exposed to peers' ideas becomes a major mechanism of crowd interaction (Luo & Toubia, 2015;Moradian et al, 2014;Siangliulue et al, 2015).…”

“…In particular, these studies have looked at the crowdsourcing marketplace, Amazon Mechanical Turk (www.mturk.com) and the internal crowdsourcing website IdeaStorm (www.ideastorm.com) (Bayus, 2013;Elerud-Tryde & Hooge, 2014;Hutter et al, 2011;Kittur, 2010;Ren, Nickerson, Mason, Sakamoto, & Graber, 2014;Sakamoto & Bao, 2011). Even though crowd ideation can be organized with explicit roles and rules, such as idea combination (Malhotra & Majchrzak, 2014;Wang, Wang, & Tao, 2017;Yu & Nickerson, 2011), in practice there are often few instructions for crowd interactions in ideation so that being exposed to others' ideas is a major interaction mechanism (Bayus, 2013;Luo & Toubia, 2015;Majchrzak & Malhotra, 2013;Moradian, Nasir, Lyons, Leung, & Sim, 2014;Siangliulue, Arnold, Gajos, & Dow, 2015). In addition, some companies deliberately provide idea examples to guide crowd members (e.g., mystarbucksidea.com).…”

Designing Cooperative Gamification

“…Typically, competitions and incentives such as prizes or career opportunities are used in innovation communities to engage participants to share and discuss ideas [38]. With the rise of gamification, the use of competitive gamification approaches is gaining popularity in innovation communities [29,33,46,59,73]. However, empirical studies indicate that strong competitive configurations can have negative effects, such as a decrease of peer feedback, perceived enjoyment or quality of ideas [3,17].…”