Gamification impact on tourists’ pro-sustainability intentions: integration of technology acceptance model (TAM) and the theory of planned behaviour (TPB)

Abstract

Purpose This study used an integrated model that incorporates the Technology Acceptance Model (TAM) and the Theory of Planned Behaviour (TPB) to empirically investigate how eco-gamification stimulates users' sustainability knowledge and, consequently, their pro-sustainable intentions through the mediating roles of sustainable knowledge and psychological and social norms. Thus, the study aims to examine users'’ experiences with the JouleBug app, which is designed to encourage users to complete at least one daily green task. Design/methodology/approach After a trial period of two weeks, a total of 360 participants completed the post-game survey during the research process. Findings The findings from the structural equation modeling and data analysis indicated a good fit for the model. The findings demonstrate that usefulness, ease of use and enjoyment of eco-gamification enrich users' sustainability knowledge, which, in turn, strongly influences their pro-sustainable intentions. According to the findings, the three factors of TPB have a significant impact on users' pro-sustainability intentions. Both sustainable knowledge and social cues play mediating roles in such relationships. Practical implications This study advocates that eco-gamification can be used as a platform to modify tourists’ pro-sustainability intentions in emerging tourism and technology destinations such as Egypt. Hence, this study offers significant information to tourism planners and other stakeholders on tourists’ behavioural intentions. Originality/value This study examined the effectiveness of an integrated model of TAM and TBP in predicting tourists’ intentions to use eco-gamification to improve the sustainability of tourist destinations.

Charting the progress of technology adoption in tourism and hospitality in the era of industry 4.0

“…Technological breakthroughs like Artificial Intelligence (AI), robotics, the Internet of Things (IoT), autonomous vehicles, Blockchain, Big Data, cloud computing, speech, facial recognition (Jabeen et al, 2022;Li et al, 2021;G€ ossling, 2020;Filimonau and Naumova, 2020;Huang and Rust, 2021;€ Onder and Gunter, 2020;Zaman et al, 2022), social media, intelligent service desks, Metaverse (Buhalis et al, 2023b), Virtual Reality (VR) and Augmented Reality (AR) (Cranmer et al, 2021), multiply these opportunities for both consumers and businesses (Zhong et al, 2023;Chen et al, 2022). Some technologies have disrupted and transformed the operation of tourism and hospitality businesses by changing entire business models (Abou Kamar et al, 2024;Fennell, 2021). Examples include the rise of Online Travel Agencies (OTAs) that reshaped the booking process, and the advent of digital platforms like Airbnb, which challenged traditional accommodation providers.…”

“…The Covid-19 pandemic expedited the adoption of contactless technologies for check-ins, payments and other interactions to enhance safety (Zhong et al, 2022;Franco, 2022;Sharma et al, 2021). Simultaneously, there is a growing focus on sustainability, with hotels and resorts adopting green technologies like solar power, energyefficient systems and waste reduction measures (Abou Kamar et al, 2024;Brescia et al, 2023;Efthymiou et al, 2023). Such applications of technology and science will also keep changing travellers' experiences.…”

“…The impact of technology is multifaceted (Abou Kamar et al, 2024). It can lead to a range of outcomes depending on the specific type of technology in question.…”

“…Some technologies have disrupted and transformed the operation of tourism and hospitality businesses by changing entire business models (Abou Kamar et al. , 2024; Fennell, 2021).…”

Attitudes and Motivations Towards Implantation of Intention Towards Exercise among Entrepreneurs: A Brain Freshness Activity

“…Physical exercise contributes significantly to an individual's emotional and physical well-being, improving overall task performance [3]. According to [2,4,5], and other scholars, the theory of planned behaviour (TPB) has demonstrated its worth as a framework for comprehending human behaviour and decision-making in a variety of contexts, including those related to health-such as exercise. The TPB theory is prominent in gauging individuals' behaviours, motivations, attitudes, and intentions in diverse sectors and contexts [6][7][8].…”