2017
DOI: 10.28991/esj-2017-01114
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Gamification from the Viewpoint of Motivational Theory

Abstract: Gamification is defined as the use of game elements and game design techniques in non-game contexts. It is expected that global gamification market will grow to USD $5.5 Billion by 2018. This tremendous market growth relies on basic human instinct to get enticed by both extrinsic and intrinsic motivations. This study aims to provide insights into gamification approach from motivation perspective. For this purpose, conceptual foundations of gamification described, including the structure and Benefits of Gamific… Show more

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Cited by 15 publications
(14 citation statements)
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References 42 publications
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“…Gamification has been studied in the context of education, marketing campaigns, mobile apps and organizational motivation (Hamari et al , 2014; Huang and Hew, 2015; Karimi and Nickpayam, 2017). Most applications using gamification implement at least three features: points, badges and leaderboards (Hamari et al , 2014; Huang and Hew, 2015; Swacha, 2015).…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…Gamification has been studied in the context of education, marketing campaigns, mobile apps and organizational motivation (Hamari et al , 2014; Huang and Hew, 2015; Karimi and Nickpayam, 2017). Most applications using gamification implement at least three features: points, badges and leaderboards (Hamari et al , 2014; Huang and Hew, 2015; Swacha, 2015).…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…Gamified applications have mainly been used due to their theoretical ability in creating game motivational power [51]. Motivational theory [52] involves intrinsic and extrinsic motivation. Based on the Theory of Self-Determination (SDT) [52], intrinsic motivation will be increased when autonomy mastery is achieved.…”
Section: Theories Underpinning Gamificationmentioning
confidence: 99%
“…Motivational theory [52] involves intrinsic and extrinsic motivation. Based on the Theory of Self-Determination (SDT) [52], intrinsic motivation will be increased when autonomy mastery is achieved. This opinion is in line with the Theory of Cognitive Evaluation (CET) [53], a sub-theory to SDT.…”
Section: Theories Underpinning Gamificationmentioning
confidence: 99%
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“…Thereby, learning becomes a durable and engaging activity, and students build resilience to failure. Gamification serves as a potential solution to break procrastination habits and reinforces consistency in working towards achievable goals [22]. Furthermore, online-based gamification introduces gamification to a population already immersed in technology [23].…”
Section: Introductionmentioning
confidence: 99%